Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018741 | Square | $51.80 | $1.50 | $50.30 | 2026-03-29 19:18:42 |
| TXN-01012685 | UberEats | $49.38 | $14.81 | $34.57 | 2026-03-29 19:16:42 |
| TXN-01010423 | DoorDash | $78.06 | $23.42 | $54.64 | 2026-03-29 19:15:35 |
| TXN-01018298 | Square | $46.94 | $1.36 | $45.58 | 2026-03-29 19:14:36 |
| TXN-01015487 | GrubHub | $121.45 | $36.44 | $85.01 | 2026-03-29 19:13:09 |
| TXN-01014604 | UberEats | $83.45 | $25.04 | $58.41 | 2026-03-29 19:12:02 |
| TXN-01010961 | DoorDash | $148.26 | $44.48 | $103.78 | 2026-03-29 19:09:16 |
| TXN-01011944 | DoorDash | $52.79 | $15.84 | $36.95 | 2026-03-29 19:05:54 |
| TXN-01016298 | Toast | $44.88 | $1.17 | $43.71 | 2026-03-29 19:04:56 |
| TXN-01010557 | DoorDash | $55.23 | $16.57 | $38.66 | 2026-03-29 19:04:08 |
| TXN-01016696 | Toast | $78.43 | $2.04 | $76.39 | 2026-03-29 19:02:59 |
| TXN-01016444 | Toast | $100.46 | $2.61 | $97.85 | 2026-03-29 19:01:56 |
| TXN-01018371 | Square | $129.47 | $3.75 | $125.72 | 2026-03-29 18:57:58 |
| TXN-01014864 | GrubHub | $148.08 | $44.42 | $103.66 | 2026-03-29 18:57:14 |
| TXN-01009633 | DoorDash | $71.92 | $21.58 | $50.34 | 2026-03-29 18:53:33 |
| TXN-01010490 | DoorDash | $78.78 | $23.63 | $55.15 | 2026-03-29 18:53:04 |
| TXN-01019297 | Clover | $114.58 | $2.75 | $111.83 | 2026-03-29 18:52:18 |
| TXN-01018640 | Square | $64.22 | $1.86 | $62.36 | 2026-03-29 18:51:27 |
| TXN-01018534 | Square | $97.08 | $2.82 | $94.26 | 2026-03-29 18:50:57 |
| TXN-01018203 | Square | $100.50 | $2.91 | $97.59 | 2026-03-29 18:49:12 |
| TXN-01019967 | Clover | $60.34 | $1.45 | $58.89 | 2026-03-29 18:48:06 |
| TXN-01014690 | GrubHub | $86.45 | $25.93 | $60.52 | 2026-03-29 18:46:18 |
| TXN-01018846 | Square | $76.00 | $2.20 | $73.80 | 2026-03-29 18:41:52 |
| TXN-01016433 | Toast | $108.31 | $2.82 | $105.49 | 2026-03-29 18:40:07 |
| TXN-01015186 | GrubHub | $52.44 | $15.73 | $36.71 | 2026-03-29 18:40:03 |