Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017533 | Toast | $63.21 | $1.64 | $61.57 | 2026-03-29 18:39:45 |
| TXN-01014748 | GrubHub | $72.75 | $21.82 | $50.93 | 2026-03-29 18:38:05 |
| TXN-01018410 | Square | $50.12 | $1.45 | $48.67 | 2026-03-29 18:36:43 |
| TXN-01014084 | UberEats | $105.62 | $31.69 | $73.93 | 2026-03-29 18:35:49 |
| TXN-01010969 | DoorDash | $140.31 | $42.09 | $98.22 | 2026-03-29 18:33:24 |
| TXN-01014759 | GrubHub | $70.20 | $21.06 | $49.14 | 2026-03-29 18:31:23 |
| TXN-01012090 | DoorDash | $109.47 | $32.84 | $76.63 | 2026-03-29 18:30:25 |
| TXN-01010070 | DoorDash | $93.63 | $28.09 | $65.54 | 2026-03-29 18:29:54 |
| TXN-01012146 | DoorDash | $141.81 | $42.54 | $99.27 | 2026-03-29 18:28:57 |
| TXN-01018507 | Square | $109.79 | $3.18 | $106.61 | 2026-03-29 18:28:54 |
| TXN-01018294 | Square | $52.23 | $1.51 | $50.72 | 2026-03-29 18:28:52 |
| TXN-01010509 | DoorDash | $110.47 | $33.14 | $77.33 | 2026-03-29 18:28:47 |
| TXN-01016756 | Toast | $52.24 | $1.36 | $50.88 | 2026-03-29 18:28:02 |
| TXN-01018711 | Square | $139.32 | $4.04 | $135.28 | 2026-03-29 18:25:36 |
| TXN-01013006 | UberEats | $86.59 | $25.98 | $60.61 | 2026-03-29 18:25:24 |
| TXN-01018251 | Square | $137.05 | $3.97 | $133.08 | 2026-03-29 18:24:59 |
| TXN-01014232 | UberEats | $111.58 | $33.47 | $78.11 | 2026-03-29 18:24:44 |
| TXN-01018926 | Square | $98.19 | $2.85 | $95.34 | 2026-03-29 18:22:17 |
| TXN-01016109 | Toast | $125.53 | $3.26 | $122.27 | 2026-03-29 18:21:37 |
| TXN-01018001 | Square | $90.07 | $2.61 | $87.46 | 2026-03-29 18:20:47 |
| TXN-01019090 | Square | $60.95 | $1.77 | $59.18 | 2026-03-29 18:19:25 |
| TXN-01010065 | DoorDash | $130.42 | $39.13 | $91.29 | 2026-03-29 18:18:17 |
| TXN-01014957 | GrubHub | $55.61 | $16.68 | $38.93 | 2026-03-29 18:16:10 |
| TXN-01019992 | Clover | $90.85 | $2.18 | $88.67 | 2026-03-29 18:14:01 |
| TXN-01014686 | GrubHub | $106.23 | $31.87 | $74.36 | 2026-03-29 18:13:58 |