Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016031 | Toast | $126.06 | $3.28 | $122.78 | 2026-03-29 18:09:31 |
| TXN-01016076 | Toast | $134.27 | $3.49 | $130.78 | 2026-03-29 18:08:08 |
| TXN-01011817 | DoorDash | $102.53 | $30.76 | $71.77 | 2026-03-29 18:06:17 |
| TXN-01018360 | Square | $114.84 | $3.33 | $111.51 | 2026-03-29 18:05:27 |
| TXN-01010641 | DoorDash | $84.57 | $25.37 | $59.20 | 2026-03-29 18:03:35 |
| TXN-01009376 | DoorDash | $56.82 | $17.05 | $39.77 | 2026-03-29 18:01:23 |
| TXN-01014635 | UberEats | $59.40 | $17.82 | $41.58 | 2026-03-29 18:00:58 |
| TXN-01019473 | Clover | $128.55 | $3.09 | $125.46 | 2026-03-29 18:00:01 |
| TXN-01014105 | UberEats | $56.32 | $16.90 | $39.42 | 2026-03-29 17:55:46 |
| TXN-01019441 | Clover | $49.10 | $1.18 | $47.92 | 2026-03-29 17:54:24 |
| TXN-01016211 | Toast | $98.81 | $2.57 | $96.24 | 2026-03-29 17:51:33 |
| TXN-01015110 | GrubHub | $48.19 | $14.46 | $33.73 | 2026-03-29 17:50:33 |
| TXN-01017900 | Square | $38.70 | $1.12 | $37.58 | 2026-03-29 17:48:04 |
| TXN-01017273 | Toast | $68.12 | $1.77 | $66.35 | 2026-03-29 17:44:02 |
| TXN-01016326 | Toast | $72.04 | $1.87 | $70.17 | 2026-03-29 17:43:29 |
| TXN-01017800 | Square | $81.74 | $2.37 | $79.37 | 2026-03-29 17:43:03 |
| TXN-01011144 | DoorDash | $109.46 | $32.84 | $76.62 | 2026-03-29 17:42:51 |
| TXN-01012403 | UberEats | $84.41 | $25.32 | $59.09 | 2026-03-29 17:41:49 |
| TXN-01018271 | Square | $69.60 | $2.02 | $67.58 | 2026-03-29 17:39:38 |
| TXN-01012647 | UberEats | $49.22 | $14.77 | $34.45 | 2026-03-29 17:39:21 |
| TXN-01011236 | DoorDash | $116.25 | $34.88 | $81.37 | 2026-03-29 17:39:19 |
| TXN-01010164 | DoorDash | $130.39 | $39.12 | $91.27 | 2026-03-29 17:38:26 |
| TXN-01011070 | DoorDash | $92.82 | $27.85 | $64.97 | 2026-03-29 17:36:22 |
| TXN-01012495 | UberEats | $75.97 | $22.79 | $53.18 | 2026-03-29 17:35:16 |
| TXN-01017844 | Square | $69.24 | $2.01 | $67.23 | 2026-03-29 17:33:15 |