Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016374 | Toast | $88.33 | $2.30 | $86.03 | 2026-03-29 17:32:15 |
| TXN-01014602 | UberEats | $114.39 | $34.32 | $80.07 | 2026-03-29 17:31:51 |
| TXN-01010252 | DoorDash | $109.62 | $32.89 | $76.73 | 2026-03-29 17:31:32 |
| TXN-01015619 | GrubHub | $83.82 | $25.15 | $58.67 | 2026-03-29 17:30:41 |
| TXN-01019436 | Clover | $93.47 | $2.24 | $91.23 | 2026-03-29 17:30:29 |
| TXN-01012499 | UberEats | $72.38 | $21.71 | $50.67 | 2026-03-29 17:30:03 |
| TXN-01011420 | DoorDash | $147.70 | $44.31 | $103.39 | 2026-03-29 17:23:44 |
| TXN-01012773 | UberEats | $55.00 | $16.50 | $38.50 | 2026-03-29 17:21:17 |
| TXN-01012057 | DoorDash | $114.30 | $34.29 | $80.01 | 2026-03-29 17:20:49 |
| TXN-01013457 | UberEats | $146.60 | $43.98 | $102.62 | 2026-03-29 17:16:07 |
| TXN-01013283 | UberEats | $151.76 | $45.53 | $106.23 | 2026-03-29 17:15:05 |
| TXN-01015534 | GrubHub | $132.67 | $39.80 | $92.87 | 2026-03-29 17:13:51 |
| TXN-01013342 | UberEats | $61.56 | $18.47 | $43.09 | 2026-03-29 17:11:34 |
| TXN-01014218 | UberEats | $62.90 | $18.87 | $44.03 | 2026-03-29 17:11:04 |
| TXN-01014139 | UberEats | $136.13 | $40.84 | $95.29 | 2026-03-29 17:10:51 |
| TXN-01013843 | UberEats | $128.11 | $38.43 | $89.68 | 2026-03-29 17:06:44 |
| TXN-01016450 | Toast | $58.35 | $1.52 | $56.83 | 2026-03-29 17:06:21 |
| TXN-01013516 | UberEats | $127.51 | $38.25 | $89.26 | 2026-03-29 17:03:32 |
| TXN-01013670 | UberEats | $64.11 | $19.23 | $44.88 | 2026-03-29 17:00:43 |
| TXN-01009807 | DoorDash | $49.55 | $14.86 | $34.69 | 2026-03-29 16:55:34 |
| TXN-01018736 | Square | $56.84 | $1.65 | $55.19 | 2026-03-29 16:52:45 |
| TXN-01016586 | Toast | $129.59 | $3.37 | $126.22 | 2026-03-29 16:51:18 |
| TXN-01013911 | UberEats | $145.01 | $43.50 | $101.51 | 2026-03-29 16:50:33 |
| TXN-01017947 | Square | $137.64 | $3.99 | $133.65 | 2026-03-29 16:40:28 |
| TXN-01017937 | Square | $43.43 | $1.26 | $42.17 | 2026-03-29 16:39:28 |