Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010006 | DoorDash | $48.23 | $14.47 | $33.76 | 2026-03-29 15:00:06 |
| TXN-01010021 | DoorDash | $127.15 | $38.15 | $89.00 | 2026-03-29 14:51:37 |
| TXN-01011211 | DoorDash | $102.68 | $30.80 | $71.88 | 2026-03-29 14:47:31 |
| TXN-01010438 | DoorDash | $131.40 | $39.42 | $91.98 | 2026-03-29 14:26:16 |
| TXN-01010109 | DoorDash | $145.36 | $43.61 | $101.75 | 2026-03-29 14:05:45 |
| TXN-01012002 | DoorDash | $58.78 | $17.63 | $41.15 | 2026-03-29 13:51:40 |
| TXN-01009441 | DoorDash | $89.20 | $26.76 | $62.44 | 2026-03-29 13:45:15 |
| TXN-01010654 | DoorDash | $64.55 | $19.36 | $45.19 | 2026-03-29 13:42:34 |
| TXN-01009412 | DoorDash | $97.07 | $29.12 | $67.95 | 2026-03-29 13:34:22 |
| TXN-01009830 | DoorDash | $74.02 | $22.21 | $51.81 | 2026-03-29 13:32:53 |
| TXN-01011913 | DoorDash | $118.93 | $35.68 | $83.25 | 2026-03-29 13:32:23 |
| TXN-01012195 | DoorDash | $124.23 | $37.27 | $86.96 | 2026-03-29 13:31:30 |
| TXN-01010492 | DoorDash | $145.33 | $43.60 | $101.73 | 2026-03-29 13:27:09 |
| TXN-01011295 | DoorDash | $89.08 | $26.72 | $62.36 | 2026-03-29 13:23:02 |
| TXN-01011007 | DoorDash | $127.50 | $38.25 | $89.25 | 2026-03-29 13:20:10 |
| TXN-01010197 | DoorDash | $46.66 | $14.00 | $32.66 | 2026-03-29 13:07:41 |
| TXN-01011488 | DoorDash | $143.46 | $43.04 | $100.42 | 2026-03-29 13:05:28 |
| TXN-01009676 | DoorDash | $119.61 | $35.88 | $83.73 | 2026-03-29 12:59:36 |
| TXN-01011087 | DoorDash | $109.07 | $32.72 | $76.35 | 2026-03-29 12:43:36 |
| TXN-01011429 | DoorDash | $105.20 | $31.56 | $73.64 | 2026-03-29 12:39:40 |
| TXN-01011835 | DoorDash | $115.57 | $34.67 | $80.90 | 2026-03-29 12:30:43 |
| TXN-01012082 | DoorDash | $108.77 | $32.63 | $76.14 | 2026-03-29 12:27:24 |
| TXN-01009601 | DoorDash | $92.72 | $27.82 | $64.90 | 2026-03-29 12:26:06 |
| TXN-01010927 | DoorDash | $63.60 | $19.08 | $44.52 | 2026-03-29 12:20:32 |
| TXN-01011065 | DoorDash | $51.95 | $15.59 | $36.36 | 2026-03-29 12:19:52 |