Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018915 | Square | $122.98 | $3.57 | $119.41 | 2026-04-04 17:04:46 |
| TXN-01017915 | Square | $81.25 | $2.36 | $78.89 | 2026-04-04 17:01:19 |
| TXN-01017872 | Square | $131.39 | $3.81 | $127.58 | 2026-04-04 16:37:43 |
| TXN-01018690 | Square | $96.64 | $2.80 | $93.84 | 2026-04-04 16:33:17 |
| TXN-01010672 | DoorDash | $92.74 | $27.82 | $64.92 | 2026-04-04 16:28:19 |
| TXN-01017076 | Toast | $51.30 | $1.33 | $49.97 | 2026-04-04 16:27:18 |
| TXN-01019466 | Clover | $80.85 | $1.94 | $78.91 | 2026-04-04 16:27:16 |
| TXN-01019030 | Square | $50.55 | $1.47 | $49.08 | 2026-04-04 16:17:52 |
| TXN-01014650 | UberEats | $120.45 | $36.13 | $84.32 | 2026-04-04 16:13:55 |
| TXN-01013892 | UberEats | $87.23 | $26.17 | $61.06 | 2026-04-04 16:13:53 |
| TXN-01019995 | Clover | $67.78 | $1.63 | $66.15 | 2026-04-04 16:13:41 |
| TXN-01019772 | Clover | $50.80 | $1.22 | $49.58 | 2026-04-04 16:13:39 |
| TXN-01015044 | GrubHub | $85.38 | $25.61 | $59.77 | 2026-04-04 15:51:34 |
| TXN-01016199 | Toast | $74.58 | $1.94 | $72.64 | 2026-04-04 15:50:49 |
| TXN-01011475 | DoorDash | $157.26 | $47.18 | $110.08 | 2026-04-04 15:46:47 |
| TXN-01009540 | DoorDash | $152.74 | $45.82 | $106.92 | 2026-04-04 15:45:15 |
| TXN-01013507 | UberEats | $107.28 | $32.18 | $75.10 | 2026-04-04 15:38:25 |
| TXN-01009922 | DoorDash | $57.33 | $17.20 | $40.13 | 2026-04-04 15:35:39 |
| TXN-01017824 | Square | $67.02 | $1.94 | $65.08 | 2026-04-04 15:31:28 |
| TXN-01015977 | Toast | $50.88 | $1.32 | $49.56 | 2026-04-04 15:27:56 |
| TXN-01013376 | UberEats | $50.63 | $15.19 | $35.44 | 2026-04-04 15:26:51 |
| TXN-01017244 | Toast | $102.91 | $2.68 | $100.23 | 2026-04-04 15:25:12 |
| TXN-01011851 | DoorDash | $151.48 | $45.44 | $106.04 | 2026-04-04 15:22:28 |
| TXN-01014950 | GrubHub | $131.42 | $39.43 | $91.99 | 2026-04-04 15:21:11 |
| TXN-01012934 | UberEats | $66.13 | $19.84 | $46.29 | 2026-04-04 15:08:21 |