Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011365 | DoorDash | $81.73 | $24.52 | $57.21 | 2026-04-04 15:06:37 |
| TXN-01019048 | Square | $63.89 | $1.85 | $62.04 | 2026-04-04 15:03:40 |
| TXN-01011887 | DoorDash | $80.59 | $24.18 | $56.41 | 2026-04-04 15:03:08 |
| TXN-01016688 | Toast | $97.30 | $2.53 | $94.77 | 2026-04-04 15:00:33 |
| TXN-01010361 | DoorDash | $133.18 | $39.95 | $93.23 | 2026-04-04 15:00:23 |
| TXN-01010616 | DoorDash | $136.60 | $40.98 | $95.62 | 2026-04-04 14:55:51 |
| TXN-01017668 | Toast | $138.00 | $3.59 | $134.41 | 2026-04-04 14:55:51 |
| TXN-01012571 | UberEats | $145.86 | $43.76 | $102.10 | 2026-04-04 14:55:23 |
| TXN-01015054 | GrubHub | $55.59 | $16.68 | $38.91 | 2026-04-04 14:53:39 |
| TXN-01014939 | GrubHub | $95.76 | $28.73 | $67.03 | 2026-04-04 14:48:56 |
| TXN-01018581 | Square | $67.12 | $1.95 | $65.17 | 2026-04-04 14:48:12 |
| TXN-01018177 | Square | $67.00 | $1.94 | $65.06 | 2026-04-04 14:47:24 |
| TXN-01014993 | GrubHub | $146.05 | $43.82 | $102.23 | 2026-04-04 14:41:17 |
| TXN-01009682 | DoorDash | $106.50 | $31.95 | $74.55 | 2026-04-04 14:40:21 |
| TXN-01009719 | DoorDash | $76.48 | $22.94 | $53.54 | 2026-04-04 14:36:14 |
| TXN-01017128 | Toast | $84.68 | $2.20 | $82.48 | 2026-04-04 14:34:16 |
| TXN-01019076 | Square | $95.16 | $2.76 | $92.40 | 2026-04-04 14:32:11 |
| TXN-01015331 | GrubHub | $158.67 | $47.60 | $111.07 | 2026-04-04 14:31:52 |
| TXN-01014225 | UberEats | $72.90 | $21.87 | $51.03 | 2026-04-04 14:28:55 |
| TXN-01013668 | UberEats | $73.31 | $21.99 | $51.32 | 2026-04-04 14:28:29 |
| TXN-01011169 | DoorDash | $134.76 | $40.43 | $94.33 | 2026-04-04 14:28:22 |
| TXN-01009413 | DoorDash | $152.45 | $45.73 | $106.72 | 2026-04-04 14:27:58 |
| TXN-01012579 | UberEats | $114.00 | $34.20 | $79.80 | 2026-04-04 14:27:12 |
| TXN-01015520 | GrubHub | $57.80 | $17.34 | $40.46 | 2026-04-04 14:25:05 |
| TXN-01015773 | Toast | $140.09 | $3.64 | $136.45 | 2026-04-04 14:17:03 |