Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018286 | Square | $64.24 | $1.86 | $62.38 | 2026-04-04 12:07:10 |
| TXN-01010793 | DoorDash | $100.68 | $30.20 | $70.48 | 2026-04-04 12:06:47 |
| TXN-01017417 | Toast | $138.04 | $3.59 | $134.45 | 2026-04-04 12:05:23 |
| TXN-01012427 | UberEats | $129.48 | $38.84 | $90.64 | 2026-04-04 12:04:51 |
| TXN-01012257 | DoorDash | $158.56 | $47.57 | $110.99 | 2026-04-04 12:04:35 |
| TXN-01013558 | UberEats | $61.15 | $18.34 | $42.81 | 2026-04-04 12:02:39 |
| TXN-01013740 | UberEats | $81.97 | $24.59 | $57.38 | 2026-04-04 11:57:41 |
| TXN-01012113 | DoorDash | $66.75 | $20.02 | $46.73 | 2026-04-04 11:52:28 |
| TXN-01018721 | Square | $85.44 | $2.48 | $82.96 | 2026-04-04 11:51:57 |
| TXN-01009973 | DoorDash | $69.92 | $20.98 | $48.94 | 2026-04-04 11:50:49 |
| TXN-01013264 | UberEats | $69.95 | $20.98 | $48.97 | 2026-04-04 11:47:12 |
| TXN-01016547 | Toast | $141.65 | $3.68 | $137.97 | 2026-04-04 11:45:18 |
| TXN-01009836 | DoorDash | $84.13 | $25.24 | $58.89 | 2026-04-04 11:43:17 |
| TXN-01018568 | Square | $102.58 | $2.97 | $99.61 | 2026-04-04 11:42:56 |
| TXN-01011505 | DoorDash | $114.62 | $34.39 | $80.23 | 2026-04-04 11:41:47 |
| TXN-01016931 | Toast | $41.66 | $1.08 | $40.58 | 2026-04-04 11:41:19 |
| TXN-01014375 | UberEats | $118.52 | $35.56 | $82.96 | 2026-04-04 11:40:58 |
| TXN-01010371 | DoorDash | $135.59 | $40.68 | $94.91 | 2026-04-04 11:40:54 |
| TXN-01010867 | DoorDash | $49.48 | $14.84 | $34.64 | 2026-04-04 11:39:34 |
| TXN-01009883 | DoorDash | $84.88 | $25.46 | $59.42 | 2026-04-04 11:34:43 |
| TXN-01016033 | Toast | $130.30 | $3.39 | $126.91 | 2026-04-04 11:34:03 |
| TXN-01015754 | GrubHub | $159.17 | $47.75 | $111.42 | 2026-04-04 11:32:35 |
| TXN-01010994 | DoorDash | $148.81 | $44.64 | $104.17 | 2026-04-04 11:31:05 |
| TXN-01015524 | GrubHub | $47.20 | $14.16 | $33.04 | 2026-04-04 11:29:04 |
| TXN-01010486 | DoorDash | $80.43 | $24.13 | $56.30 | 2026-04-04 11:25:46 |