Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009991 | DoorDash | $111.94 | $33.58 | $78.36 | 2026-03-28 11:59:20 |
| TXN-01009488 | DoorDash | $155.09 | $46.53 | $108.56 | 2026-03-28 11:59:11 |
| TXN-01011791 | DoorDash | $119.62 | $35.89 | $83.73 | 2026-03-28 11:58:48 |
| TXN-01009977 | DoorDash | $61.85 | $18.55 | $43.30 | 2026-03-28 11:55:26 |
| TXN-01012133 | DoorDash | $52.37 | $15.71 | $36.66 | 2026-03-28 11:44:10 |
| TXN-01010295 | DoorDash | $134.51 | $40.35 | $94.16 | 2026-03-28 11:33:01 |
| TXN-01012070 | DoorDash | $93.07 | $27.92 | $65.15 | 2026-03-28 11:15:34 |
| TXN-01011270 | DoorDash | $89.67 | $26.90 | $62.77 | 2026-03-28 11:12:34 |
| TXN-01010397 | DoorDash | $149.41 | $44.82 | $104.59 | 2026-03-28 11:09:19 |
| TXN-01011301 | DoorDash | $129.73 | $38.92 | $90.81 | 2026-03-28 11:06:32 |
| TXN-01011481 | DoorDash | $87.48 | $26.24 | $61.24 | 2026-03-28 11:04:00 |
| TXN-01009817 | DoorDash | $109.82 | $32.95 | $76.87 | 2026-03-28 10:51:15 |
| TXN-01011326 | DoorDash | $67.22 | $20.17 | $47.05 | 2026-03-28 10:50:39 |
| TXN-01010559 | DoorDash | $120.09 | $36.03 | $84.06 | 2026-03-28 10:41:13 |
| TXN-01010948 | DoorDash | $100.05 | $30.01 | $70.04 | 2026-03-28 10:40:46 |
| TXN-01010922 | DoorDash | $102.24 | $30.67 | $71.57 | 2026-03-28 10:27:34 |
| TXN-01011450 | DoorDash | $123.21 | $36.96 | $86.25 | 2026-03-28 10:15:26 |
| TXN-01012096 | DoorDash | $118.46 | $35.54 | $82.92 | 2026-03-28 09:53:58 |
| TXN-01009626 | DoorDash | $62.46 | $18.74 | $43.72 | 2026-03-28 09:45:13 |
| TXN-01010431 | DoorDash | $118.92 | $35.68 | $83.24 | 2026-03-28 08:53:58 |
| TXN-01012281 | DoorDash | $109.07 | $32.72 | $76.35 | 2026-03-28 08:52:45 |
| TXN-01011111 | DoorDash | $125.10 | $37.53 | $87.57 | 2026-03-28 08:26:53 |
| TXN-01009624 | DoorDash | $102.46 | $30.74 | $71.72 | 2026-03-27 23:47:12 |
| TXN-01011975 | DoorDash | $68.88 | $20.66 | $48.22 | 2026-03-27 23:24:09 |
| TXN-01011819 | DoorDash | $51.93 | $15.58 | $36.35 | 2026-03-27 21:30:40 |