Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010186 | DoorDash | $126.32 | $37.90 | $88.42 | 2026-03-27 20:51:15 |
| TXN-01012283 | DoorDash | $60.70 | $18.21 | $42.49 | 2026-03-27 20:48:04 |
| TXN-01010941 | DoorDash | $150.46 | $45.14 | $105.32 | 2026-03-27 20:30:40 |
| TXN-01010344 | DoorDash | $116.99 | $35.10 | $81.89 | 2026-03-27 20:26:47 |
| TXN-01011523 | DoorDash | $106.01 | $31.80 | $74.21 | 2026-03-27 20:17:57 |
| TXN-01010883 | DoorDash | $93.24 | $27.97 | $65.27 | 2026-03-27 20:13:13 |
| TXN-01009753 | DoorDash | $99.54 | $29.86 | $69.68 | 2026-03-27 20:10:17 |
| TXN-01010413 | DoorDash | $115.39 | $34.62 | $80.77 | 2026-03-27 20:09:01 |
| TXN-01011197 | DoorDash | $103.75 | $31.12 | $72.63 | 2026-03-27 20:02:30 |
| TXN-01010708 | DoorDash | $154.93 | $46.48 | $108.45 | 2026-03-27 19:51:06 |
| TXN-01009714 | DoorDash | $140.04 | $42.01 | $98.03 | 2026-03-27 19:49:46 |
| TXN-01011476 | DoorDash | $101.88 | $30.56 | $71.32 | 2026-03-27 19:43:05 |
| TXN-01010930 | DoorDash | $120.80 | $36.24 | $84.56 | 2026-03-27 19:38:28 |
| TXN-01010916 | DoorDash | $47.12 | $14.14 | $32.98 | 2026-03-27 19:37:34 |
| TXN-01011474 | DoorDash | $142.50 | $42.75 | $99.75 | 2026-03-27 19:29:58 |
| TXN-01009894 | DoorDash | $45.02 | $13.51 | $31.51 | 2026-03-27 19:22:15 |
| TXN-01009886 | DoorDash | $59.53 | $17.86 | $41.67 | 2026-03-27 19:21:30 |
| TXN-01009931 | DoorDash | $94.10 | $28.23 | $65.87 | 2026-03-27 19:16:35 |
| TXN-01010497 | DoorDash | $137.12 | $41.14 | $95.98 | 2026-03-27 19:06:40 |
| TXN-01010440 | DoorDash | $54.20 | $16.26 | $37.94 | 2026-03-27 18:58:58 |
| TXN-01011541 | DoorDash | $153.67 | $46.10 | $107.57 | 2026-03-27 18:43:57 |
| TXN-01010858 | DoorDash | $125.79 | $37.74 | $88.05 | 2026-03-27 18:40:31 |
| TXN-01011339 | DoorDash | $131.15 | $39.34 | $91.81 | 2026-03-27 18:39:40 |
| TXN-01012286 | DoorDash | $49.51 | $14.85 | $34.66 | 2026-03-27 18:34:57 |
| TXN-01010959 | DoorDash | $57.23 | $17.17 | $40.06 | 2026-03-27 18:32:42 |