Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018003 | Square | $103.54 | $3.00 | $100.54 | 2026-04-03 19:59:33 |
| TXN-01018557 | Square | $69.35 | $2.01 | $67.34 | 2026-04-03 19:58:07 |
| TXN-01011977 | DoorDash | $77.43 | $23.23 | $54.20 | 2026-04-03 19:56:46 |
| TXN-01019958 | Clover | $80.01 | $1.92 | $78.09 | 2026-04-03 19:55:17 |
| TXN-01013160 | UberEats | $141.07 | $42.32 | $98.75 | 2026-04-03 19:55:06 |
| TXN-01011578 | DoorDash | $146.09 | $43.83 | $102.26 | 2026-04-03 19:45:49 |
| TXN-01012362 | UberEats | $58.00 | $17.40 | $40.60 | 2026-04-03 19:45:36 |
| TXN-01016792 | Toast | $122.09 | $3.17 | $118.92 | 2026-04-03 19:41:46 |
| TXN-01009802 | DoorDash | $55.31 | $16.59 | $38.72 | 2026-04-03 19:37:45 |
| TXN-01013425 | UberEats | $110.23 | $33.07 | $77.16 | 2026-04-03 19:36:44 |
| TXN-01016255 | Toast | $120.40 | $3.13 | $117.27 | 2026-04-03 19:36:27 |
| TXN-01018215 | Square | $77.52 | $2.25 | $75.27 | 2026-04-03 19:34:35 |
| TXN-01012442 | UberEats | $117.88 | $35.36 | $82.52 | 2026-04-03 19:33:06 |
| TXN-01019525 | Clover | $96.35 | $2.31 | $94.04 | 2026-04-03 19:32:47 |
| TXN-01019886 | Clover | $96.81 | $2.32 | $94.49 | 2026-04-03 19:29:39 |
| TXN-01009974 | DoorDash | $121.52 | $36.46 | $85.06 | 2026-04-03 19:27:24 |
| TXN-01019693 | Clover | $81.72 | $1.96 | $79.76 | 2026-04-03 19:24:21 |
| TXN-01016826 | Toast | $60.84 | $1.58 | $59.26 | 2026-04-03 19:14:58 |
| TXN-01018698 | Square | $86.22 | $2.50 | $83.72 | 2026-04-03 19:14:21 |
| TXN-01016344 | Toast | $46.25 | $1.20 | $45.05 | 2026-04-03 19:14:12 |
| TXN-01012661 | UberEats | $87.75 | $26.32 | $61.43 | 2026-04-03 19:14:03 |
| TXN-01017208 | Toast | $125.49 | $3.26 | $122.23 | 2026-04-03 19:11:39 |
| TXN-01013734 | UberEats | $94.77 | $28.43 | $66.34 | 2026-04-03 19:10:36 |
| TXN-01010975 | DoorDash | $125.46 | $37.64 | $87.82 | 2026-04-03 19:10:26 |
| TXN-01015947 | Toast | $48.99 | $1.27 | $47.72 | 2026-04-03 19:05:48 |