Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013320 | UberEats | $119.86 | $35.96 | $83.90 | 2026-03-23 14:00:12 |
| TXN-01012884 | UberEats | $51.67 | $15.50 | $36.17 | 2026-03-23 13:52:30 |
| TXN-01012677 | UberEats | $154.89 | $46.47 | $108.42 | 2026-03-23 13:44:49 |
| TXN-01013986 | UberEats | $139.32 | $41.80 | $97.52 | 2026-03-23 13:38:28 |
| TXN-01012790 | UberEats | $85.64 | $25.69 | $59.95 | 2026-03-23 13:33:13 |
| TXN-01013846 | UberEats | $105.45 | $31.63 | $73.82 | 2026-03-23 13:21:02 |
| TXN-01012770 | UberEats | $59.27 | $17.78 | $41.49 | 2026-03-23 13:20:46 |
| TXN-01012443 | UberEats | $80.48 | $24.14 | $56.34 | 2026-03-23 13:18:07 |
| TXN-01012747 | UberEats | $130.63 | $39.19 | $91.44 | 2026-03-23 13:13:48 |
| TXN-01013232 | UberEats | $150.18 | $45.05 | $105.13 | 2026-03-23 12:46:58 |
| TXN-01013336 | UberEats | $106.63 | $31.99 | $74.64 | 2026-03-23 12:40:23 |
| TXN-01013499 | UberEats | $84.31 | $25.29 | $59.02 | 2026-03-23 12:30:27 |
| TXN-01013210 | UberEats | $152.49 | $45.75 | $106.74 | 2026-03-23 12:02:57 |
| TXN-01013004 | UberEats | $138.06 | $41.42 | $96.64 | 2026-03-23 12:00:38 |
| TXN-01013280 | UberEats | $138.15 | $41.45 | $96.70 | 2026-03-23 11:57:17 |
| TXN-01012835 | UberEats | $111.57 | $33.47 | $78.10 | 2026-03-23 11:48:02 |
| TXN-01012522 | UberEats | $87.05 | $26.11 | $60.94 | 2026-03-23 11:42:16 |
| TXN-01013574 | UberEats | $67.20 | $20.16 | $47.04 | 2026-03-23 11:41:02 |
| TXN-01013690 | UberEats | $120.86 | $36.26 | $84.60 | 2026-03-23 11:36:24 |
| TXN-01014662 | UberEats | $49.08 | $14.72 | $34.36 | 2026-03-23 11:32:19 |
| TXN-01013786 | UberEats | $113.10 | $33.93 | $79.17 | 2026-03-23 11:19:49 |
| TXN-01012954 | UberEats | $75.18 | $22.55 | $52.63 | 2026-03-23 10:53:41 |
| TXN-01013432 | UberEats | $134.22 | $40.27 | $93.95 | 2026-03-23 10:48:49 |
| TXN-01014094 | UberEats | $88.41 | $26.52 | $61.89 | 2026-03-23 10:31:28 |
| TXN-01014063 | UberEats | $139.38 | $41.81 | $97.57 | 2026-03-23 10:30:36 |