Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009456 | DoorDash | $74.38 | $22.31 | $52.07 | 2026-03-26 13:41:18 |
| TXN-01012250 | DoorDash | $103.78 | $31.13 | $72.65 | 2026-03-26 13:39:09 |
| TXN-01010568 | DoorDash | $132.19 | $39.66 | $92.53 | 2026-03-26 13:37:53 |
| TXN-01011293 | DoorDash | $113.76 | $34.13 | $79.63 | 2026-03-26 13:32:01 |
| TXN-01009390 | DoorDash | $48.42 | $14.53 | $33.89 | 2026-03-26 13:30:43 |
| TXN-01012258 | DoorDash | $56.82 | $17.05 | $39.77 | 2026-03-26 13:28:05 |
| TXN-01011286 | DoorDash | $58.24 | $17.47 | $40.77 | 2026-03-26 13:12:03 |
| TXN-01011625 | DoorDash | $122.31 | $36.69 | $85.62 | 2026-03-26 13:11:46 |
| TXN-01011865 | DoorDash | $104.21 | $31.26 | $72.95 | 2026-03-26 13:07:12 |
| TXN-01011267 | DoorDash | $55.62 | $16.69 | $38.93 | 2026-03-26 13:06:59 |
| TXN-01009712 | DoorDash | $123.19 | $36.96 | $86.23 | 2026-03-26 13:03:19 |
| TXN-01011321 | DoorDash | $78.05 | $23.41 | $54.64 | 2026-03-26 13:00:35 |
| TXN-01010049 | DoorDash | $102.06 | $30.62 | $71.44 | 2026-03-26 12:56:02 |
| TXN-01009862 | DoorDash | $112.73 | $33.82 | $78.91 | 2026-03-26 12:53:46 |
| TXN-01011298 | DoorDash | $45.76 | $13.73 | $32.03 | 2026-03-26 12:40:57 |
| TXN-01010562 | DoorDash | $90.60 | $27.18 | $63.42 | 2026-03-26 12:33:53 |
| TXN-01011024 | DoorDash | $62.81 | $18.84 | $43.97 | 2026-03-26 12:24:40 |
| TXN-01010894 | DoorDash | $93.52 | $28.06 | $65.46 | 2026-03-26 12:12:27 |
| TXN-01011409 | DoorDash | $52.75 | $15.82 | $36.93 | 2026-03-26 12:05:33 |
| TXN-01011363 | DoorDash | $135.38 | $40.61 | $94.77 | 2026-03-26 11:44:55 |
| TXN-01011750 | DoorDash | $57.00 | $17.10 | $39.90 | 2026-03-26 11:30:23 |
| TXN-01009774 | DoorDash | $133.73 | $40.12 | $93.61 | 2026-03-26 11:19:39 |
| TXN-01010428 | DoorDash | $139.95 | $41.98 | $97.97 | 2026-03-26 11:17:48 |
| TXN-01012034 | DoorDash | $77.68 | $23.30 | $54.38 | 2026-03-26 11:01:18 |
| TXN-01010660 | DoorDash | $81.29 | $24.39 | $56.90 | 2026-03-26 10:54:17 |