Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011527 | DoorDash | $74.91 | $22.47 | $52.44 | 2026-03-25 16:53:32 |
| TXN-01011004 | DoorDash | $157.45 | $47.23 | $110.22 | 2026-03-25 16:31:21 |
| TXN-01009923 | DoorDash | $117.97 | $35.39 | $82.58 | 2026-03-25 15:58:41 |
| TXN-01009988 | DoorDash | $108.79 | $32.64 | $76.15 | 2026-03-25 15:51:17 |
| TXN-01011392 | DoorDash | $73.27 | $21.98 | $51.29 | 2026-03-25 15:50:48 |
| TXN-01012203 | DoorDash | $137.17 | $41.15 | $96.02 | 2026-03-25 15:30:24 |
| TXN-01011735 | DoorDash | $54.62 | $16.39 | $38.23 | 2026-03-25 15:18:15 |
| TXN-01010362 | DoorDash | $90.25 | $27.07 | $63.18 | 2026-03-25 15:03:32 |
| TXN-01011947 | DoorDash | $68.75 | $20.62 | $48.13 | 2026-03-25 14:54:58 |
| TXN-01011704 | DoorDash | $152.09 | $45.63 | $106.46 | 2026-03-25 14:41:27 |
| TXN-01009737 | DoorDash | $107.40 | $32.22 | $75.18 | 2026-03-25 14:18:42 |
| TXN-01012144 | DoorDash | $106.36 | $31.91 | $74.45 | 2026-03-25 14:05:50 |
| TXN-01009649 | DoorDash | $120.28 | $36.08 | $84.20 | 2026-03-25 13:58:41 |
| TXN-01011580 | DoorDash | $68.46 | $20.54 | $47.92 | 2026-03-25 13:40:41 |
| TXN-01011752 | DoorDash | $60.33 | $18.10 | $42.23 | 2026-03-25 13:16:41 |
| TXN-01012251 | DoorDash | $82.38 | $24.71 | $57.67 | 2026-03-25 13:11:12 |
| TXN-01012018 | DoorDash | $152.07 | $45.62 | $106.45 | 2026-03-25 12:58:01 |
| TXN-01010058 | DoorDash | $73.15 | $21.95 | $51.20 | 2026-03-25 12:47:38 |
| TXN-01009440 | DoorDash | $72.47 | $21.74 | $50.73 | 2026-03-25 12:46:48 |
| TXN-01009378 | DoorDash | $124.52 | $37.36 | $87.16 | 2026-03-25 12:43:47 |
| TXN-01010327 | DoorDash | $143.05 | $42.91 | $100.14 | 2026-03-25 12:38:06 |
| TXN-01009431 | DoorDash | $123.57 | $37.07 | $86.50 | 2026-03-25 12:36:35 |
| TXN-01010408 | DoorDash | $87.03 | $26.11 | $60.92 | 2026-03-25 12:35:05 |
| TXN-01010588 | DoorDash | $128.14 | $38.44 | $89.70 | 2026-03-25 12:30:37 |
| TXN-01011842 | DoorDash | $153.01 | $45.90 | $107.11 | 2026-03-25 12:28:08 |