Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014323 | UberEats | $50.67 | $15.20 | $35.47 | 2026-03-22 11:36:06 |
| TXN-01014600 | UberEats | $78.66 | $23.60 | $55.06 | 2026-03-22 11:30:01 |
| TXN-01014671 | UberEats | $135.72 | $40.72 | $95.00 | 2026-03-22 11:28:29 |
| TXN-01012796 | UberEats | $97.57 | $29.27 | $68.30 | 2026-03-22 11:21:02 |
| TXN-01014450 | UberEats | $140.50 | $42.15 | $98.35 | 2026-03-22 11:00:52 |
| TXN-01013154 | UberEats | $115.51 | $34.65 | $80.86 | 2026-03-22 10:42:18 |
| TXN-01014407 | UberEats | $70.45 | $21.14 | $49.31 | 2026-03-22 10:24:19 |
| TXN-01014059 | UberEats | $158.44 | $47.53 | $110.91 | 2026-03-22 09:30:55 |
| TXN-01014180 | UberEats | $89.74 | $26.92 | $62.82 | 2026-03-22 08:25:41 |
| TXN-01013689 | UberEats | $54.66 | $16.40 | $38.26 | 2026-03-22 07:41:26 |
| TXN-01012850 | UberEats | $88.33 | $26.50 | $61.83 | 2026-03-22 07:03:26 |
| TXN-01014041 | UberEats | $106.12 | $31.84 | $74.28 | 2026-03-21 23:27:05 |
| TXN-01013797 | UberEats | $136.56 | $40.97 | $95.59 | 2026-03-21 22:33:58 |
| TXN-01013467 | UberEats | $65.07 | $19.52 | $45.55 | 2026-03-21 22:32:54 |
| TXN-01014076 | UberEats | $116.59 | $34.98 | $81.61 | 2026-03-21 22:06:33 |
| TXN-01013973 | UberEats | $95.42 | $28.63 | $66.79 | 2026-03-21 21:30:15 |
| TXN-01012891 | UberEats | $134.67 | $40.40 | $94.27 | 2026-03-21 21:10:05 |
| TXN-01012810 | UberEats | $112.95 | $33.88 | $79.07 | 2026-03-21 20:54:33 |
| TXN-01012975 | UberEats | $117.91 | $35.37 | $82.54 | 2026-03-21 20:30:59 |
| TXN-01012948 | UberEats | $58.25 | $17.47 | $40.78 | 2026-03-21 20:30:24 |
| TXN-01013975 | UberEats | $52.63 | $15.79 | $36.84 | 2026-03-21 20:17:48 |
| TXN-01013002 | UberEats | $100.48 | $30.14 | $70.34 | 2026-03-21 20:05:02 |
| TXN-01013565 | UberEats | $133.97 | $40.19 | $93.78 | 2026-03-21 20:01:34 |
| TXN-01013459 | UberEats | $150.09 | $45.03 | $105.06 | 2026-03-21 19:58:25 |
| TXN-01013988 | UberEats | $131.10 | $39.33 | $91.77 | 2026-03-21 19:53:31 |