Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013923 | UberEats | $117.70 | $35.31 | $82.39 | 2026-03-21 19:51:03 |
| TXN-01013222 | UberEats | $87.99 | $26.40 | $61.59 | 2026-03-21 19:45:49 |
| TXN-01014181 | UberEats | $94.09 | $28.23 | $65.86 | 2026-03-21 19:40:49 |
| TXN-01013223 | UberEats | $48.64 | $14.59 | $34.05 | 2026-03-21 19:40:03 |
| TXN-01012405 | UberEats | $95.56 | $28.67 | $66.89 | 2026-03-21 19:39:39 |
| TXN-01012739 | UberEats | $88.53 | $26.56 | $61.97 | 2026-03-21 19:39:39 |
| TXN-01012998 | UberEats | $104.96 | $31.49 | $73.47 | 2026-03-21 19:37:03 |
| TXN-01014652 | UberEats | $75.71 | $22.71 | $53.00 | 2026-03-21 19:35:26 |
| TXN-01014170 | UberEats | $53.89 | $16.17 | $37.72 | 2026-03-21 19:22:23 |
| TXN-01012561 | UberEats | $110.99 | $33.30 | $77.69 | 2026-03-21 19:00:47 |
| TXN-01014399 | UberEats | $98.53 | $29.56 | $68.97 | 2026-03-21 18:59:37 |
| TXN-01013435 | UberEats | $49.40 | $14.82 | $34.58 | 2026-03-21 18:48:43 |
| TXN-01014536 | UberEats | $76.12 | $22.84 | $53.28 | 2026-03-21 18:48:28 |
| TXN-01013839 | UberEats | $65.15 | $19.55 | $45.60 | 2026-03-21 18:43:36 |
| TXN-01013817 | UberEats | $51.29 | $15.39 | $35.90 | 2026-03-21 18:42:44 |
| TXN-01013286 | UberEats | $115.76 | $34.73 | $81.03 | 2026-03-21 18:40:20 |
| TXN-01012875 | UberEats | $69.62 | $20.89 | $48.73 | 2026-03-21 18:39:31 |
| TXN-01013894 | UberEats | $76.46 | $22.94 | $53.52 | 2026-03-21 18:35:38 |
| TXN-01014610 | UberEats | $100.15 | $30.05 | $70.10 | 2026-03-21 18:24:30 |
| TXN-01014557 | UberEats | $128.50 | $38.55 | $89.95 | 2026-03-21 18:10:21 |
| TXN-01013444 | UberEats | $107.68 | $32.30 | $75.38 | 2026-03-21 18:02:47 |
| TXN-01014428 | UberEats | $133.21 | $39.96 | $93.25 | 2026-03-21 17:46:45 |
| TXN-01012778 | UberEats | $130.82 | $39.25 | $91.57 | 2026-03-21 17:14:22 |
| TXN-01013702 | UberEats | $146.18 | $43.85 | $102.33 | 2026-03-21 17:12:03 |
| TXN-01014030 | UberEats | $126.11 | $37.83 | $88.28 | 2026-03-21 17:07:17 |