Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013381 | UberEats | $57.25 | $17.18 | $40.07 | 2026-03-21 16:55:04 |
| TXN-01013329 | UberEats | $95.36 | $28.61 | $66.75 | 2026-03-21 16:13:35 |
| TXN-01012598 | UberEats | $99.84 | $29.95 | $69.89 | 2026-03-21 16:09:44 |
| TXN-01012981 | UberEats | $136.74 | $41.02 | $95.72 | 2026-03-21 15:41:45 |
| TXN-01014278 | UberEats | $113.43 | $34.03 | $79.40 | 2026-03-21 15:33:44 |
| TXN-01013548 | UberEats | $105.78 | $31.73 | $74.05 | 2026-03-21 15:27:22 |
| TXN-01013261 | UberEats | $109.45 | $32.84 | $76.61 | 2026-03-21 15:09:07 |
| TXN-01013167 | UberEats | $158.17 | $47.45 | $110.72 | 2026-03-21 14:59:24 |
| TXN-01013038 | UberEats | $133.81 | $40.14 | $93.67 | 2026-03-21 14:53:46 |
| TXN-01014670 | UberEats | $106.48 | $31.94 | $74.54 | 2026-03-21 14:48:23 |
| TXN-01013363 | UberEats | $149.42 | $44.83 | $104.59 | 2026-03-21 14:43:59 |
| TXN-01014240 | UberEats | $46.89 | $14.07 | $32.82 | 2026-03-21 14:22:50 |
| TXN-01013806 | UberEats | $89.45 | $26.84 | $62.61 | 2026-03-21 14:21:29 |
| TXN-01013319 | UberEats | $61.15 | $18.34 | $42.81 | 2026-03-21 14:09:51 |
| TXN-01013023 | UberEats | $88.42 | $26.53 | $61.89 | 2026-03-21 14:06:04 |
| TXN-01013982 | UberEats | $46.10 | $13.83 | $32.27 | 2026-03-21 14:03:29 |
| TXN-01013170 | UberEats | $103.09 | $30.93 | $72.16 | 2026-03-21 13:55:54 |
| TXN-01014013 | UberEats | $47.21 | $14.16 | $33.05 | 2026-03-21 13:54:28 |
| TXN-01014535 | UberEats | $75.91 | $22.77 | $53.14 | 2026-03-21 13:49:28 |
| TXN-01013315 | UberEats | $59.69 | $17.91 | $41.78 | 2026-03-21 13:48:15 |
| TXN-01014200 | UberEats | $144.58 | $43.37 | $101.21 | 2026-03-21 13:47:50 |
| TXN-01014018 | UberEats | $135.25 | $40.57 | $94.68 | 2026-03-21 13:47:25 |
| TXN-01013463 | UberEats | $101.17 | $30.35 | $70.82 | 2026-03-21 13:39:56 |
| TXN-01013048 | UberEats | $100.76 | $30.23 | $70.53 | 2026-03-21 13:38:20 |
| TXN-01013424 | UberEats | $124.32 | $37.30 | $87.02 | 2026-03-21 13:34:57 |