Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018910 | Square | $98.23 | $2.85 | $95.38 | 2026-04-03 12:56:01 |
| TXN-01014360 | UberEats | $45.33 | $13.60 | $31.73 | 2026-04-03 12:53:49 |
| TXN-01016713 | Toast | $74.40 | $1.93 | $72.47 | 2026-04-03 12:53:42 |
| TXN-01012010 | DoorDash | $66.90 | $20.07 | $46.83 | 2026-04-03 12:53:18 |
| TXN-01017480 | Toast | $79.12 | $2.06 | $77.06 | 2026-04-03 12:52:46 |
| TXN-01013932 | UberEats | $59.86 | $17.96 | $41.90 | 2026-04-03 12:51:56 |
| TXN-01019444 | Clover | $143.13 | $3.44 | $139.69 | 2026-04-03 12:48:35 |
| TXN-01012509 | UberEats | $153.63 | $46.09 | $107.54 | 2026-04-03 12:48:17 |
| TXN-01016740 | Toast | $93.38 | $2.43 | $90.95 | 2026-04-03 12:46:40 |
| TXN-01017715 | Square | $84.17 | $2.44 | $81.73 | 2026-04-03 12:45:14 |
| TXN-01010605 | DoorDash | $89.00 | $26.70 | $62.30 | 2026-04-03 12:44:19 |
| TXN-01018889 | Square | $86.44 | $2.51 | $83.93 | 2026-04-03 12:40:22 |
| TXN-01017814 | Square | $133.16 | $3.86 | $129.30 | 2026-04-03 12:36:52 |
| TXN-01011054 | DoorDash | $94.03 | $28.21 | $65.82 | 2026-04-03 12:36:51 |
| TXN-01011289 | DoorDash | $54.51 | $16.35 | $38.16 | 2026-04-03 12:36:40 |
| TXN-01016718 | Toast | $44.80 | $1.16 | $43.64 | 2026-04-03 12:34:53 |
| TXN-01019491 | Clover | $54.10 | $1.30 | $52.80 | 2026-04-03 12:34:29 |
| TXN-01010904 | DoorDash | $68.04 | $20.41 | $47.63 | 2026-04-03 12:33:33 |
| TXN-01017293 | Toast | $41.49 | $1.08 | $40.41 | 2026-04-03 12:32:39 |
| TXN-01019376 | Clover | $72.60 | $1.74 | $70.86 | 2026-04-03 12:32:30 |
| TXN-01015794 | Toast | $123.46 | $3.21 | $120.25 | 2026-04-03 12:32:09 |
| TXN-01014336 | UberEats | $48.31 | $14.49 | $33.82 | 2026-04-03 12:31:40 |
| TXN-01015887 | Toast | $101.40 | $2.64 | $98.76 | 2026-04-03 12:31:11 |
| TXN-01019202 | Clover | $50.69 | $1.22 | $49.47 | 2026-04-03 12:26:33 |
| TXN-01018335 | Square | $131.52 | $3.81 | $127.71 | 2026-04-03 12:23:53 |