Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014370 | UberEats | $63.78 | $19.13 | $44.65 | 2026-03-21 13:32:04 |
| TXN-01013825 | UberEats | $137.87 | $41.36 | $96.51 | 2026-03-21 13:19:53 |
| TXN-01013922 | UberEats | $120.24 | $36.07 | $84.17 | 2026-03-21 13:06:58 |
| TXN-01013253 | UberEats | $95.00 | $28.50 | $66.50 | 2026-03-21 13:06:51 |
| TXN-01014078 | UberEats | $89.41 | $26.82 | $62.59 | 2026-03-21 12:57:20 |
| TXN-01012460 | UberEats | $52.14 | $15.64 | $36.50 | 2026-03-21 12:36:25 |
| TXN-01014322 | UberEats | $119.60 | $35.88 | $83.72 | 2026-03-21 12:33:07 |
| TXN-01012817 | UberEats | $117.21 | $35.16 | $82.05 | 2026-03-21 12:30:22 |
| TXN-01013163 | UberEats | $71.75 | $21.52 | $50.23 | 2026-03-21 12:21:29 |
| TXN-01012497 | UberEats | $126.25 | $37.88 | $88.37 | 2026-03-21 11:46:47 |
| TXN-01014006 | UberEats | $71.46 | $21.44 | $50.02 | 2026-03-21 11:37:21 |
| TXN-01014509 | UberEats | $130.18 | $39.05 | $91.13 | 2026-03-21 11:16:55 |
| TXN-01013350 | UberEats | $48.67 | $14.60 | $34.07 | 2026-03-21 11:16:08 |
| TXN-01014245 | UberEats | $155.63 | $46.69 | $108.94 | 2026-03-21 11:11:59 |
| TXN-01012475 | UberEats | $153.44 | $46.03 | $107.41 | 2026-03-21 11:11:06 |
| TXN-01013737 | UberEats | $135.90 | $40.77 | $95.13 | 2026-03-21 10:24:37 |
| TXN-01012353 | UberEats | $141.19 | $42.36 | $98.83 | 2026-03-21 10:17:06 |
| TXN-01012437 | UberEats | $104.38 | $31.31 | $73.07 | 2026-03-21 10:10:47 |
| TXN-01013813 | UberEats | $83.67 | $25.10 | $58.57 | 2026-03-21 10:01:45 |
| TXN-01013872 | UberEats | $89.65 | $26.89 | $62.76 | 2026-03-21 10:01:38 |
| TXN-01014021 | UberEats | $66.50 | $19.95 | $46.55 | 2026-03-21 08:53:22 |
| TXN-01014334 | UberEats | $108.31 | $32.49 | $75.82 | 2026-03-20 23:45:40 |
| TXN-01014047 | UberEats | $50.20 | $15.06 | $35.14 | 2026-03-20 22:41:43 |
| TXN-01013837 | UberEats | $124.81 | $37.44 | $87.37 | 2026-03-20 21:42:30 |
| TXN-01013804 | UberEats | $91.93 | $27.58 | $64.35 | 2026-03-20 21:24:54 |