Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012042 | DoorDash | $57.13 | $17.14 | $39.99 | 2026-03-24 12:59:04 |
| TXN-01011892 | DoorDash | $47.72 | $14.32 | $33.40 | 2026-03-24 12:55:13 |
| TXN-01012178 | DoorDash | $130.96 | $39.29 | $91.67 | 2026-03-24 12:49:31 |
| TXN-01011678 | DoorDash | $152.73 | $45.82 | $106.91 | 2026-03-24 12:45:54 |
| TXN-01011595 | DoorDash | $134.28 | $40.28 | $94.00 | 2026-03-24 12:45:29 |
| TXN-01010806 | DoorDash | $64.17 | $19.25 | $44.92 | 2026-03-24 12:39:28 |
| TXN-01010270 | DoorDash | $60.14 | $18.04 | $42.10 | 2026-03-24 12:39:23 |
| TXN-01009893 | DoorDash | $145.51 | $43.65 | $101.86 | 2026-03-24 12:39:14 |
| TXN-01009669 | DoorDash | $113.11 | $33.93 | $79.18 | 2026-03-24 12:32:57 |
| TXN-01009397 | DoorDash | $134.22 | $40.27 | $93.95 | 2026-03-24 12:28:39 |
| TXN-01011626 | DoorDash | $144.34 | $43.30 | $101.04 | 2026-03-24 12:28:33 |
| TXN-01010710 | DoorDash | $97.78 | $29.33 | $68.45 | 2026-03-24 12:17:31 |
| TXN-01009468 | DoorDash | $52.42 | $15.73 | $36.69 | 2026-03-24 12:17:30 |
| TXN-01011456 | DoorDash | $148.64 | $44.59 | $104.05 | 2026-03-24 12:14:21 |
| TXN-01009393 | DoorDash | $52.69 | $15.81 | $36.88 | 2026-03-24 12:04:03 |
| TXN-01011328 | DoorDash | $50.26 | $15.08 | $35.18 | 2026-03-24 11:45:27 |
| TXN-01012289 | DoorDash | $45.84 | $13.75 | $32.09 | 2026-03-24 11:37:39 |
| TXN-01009459 | DoorDash | $87.54 | $26.26 | $61.28 | 2026-03-24 11:23:04 |
| TXN-01011971 | DoorDash | $78.52 | $23.56 | $54.96 | 2026-03-24 11:17:27 |
| TXN-01010808 | DoorDash | $108.95 | $32.69 | $76.26 | 2026-03-24 11:09:55 |
| TXN-01011731 | DoorDash | $80.96 | $24.29 | $56.67 | 2026-03-24 10:59:33 |
| TXN-01011594 | DoorDash | $101.20 | $30.36 | $70.84 | 2026-03-24 10:48:15 |
| TXN-01011203 | DoorDash | $87.77 | $26.33 | $61.44 | 2026-03-24 10:22:34 |
| TXN-01011491 | DoorDash | $112.01 | $33.60 | $78.41 | 2026-03-24 10:13:14 |
| TXN-01012026 | DoorDash | $47.16 | $14.15 | $33.01 | 2026-03-24 10:02:46 |