Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017614 | Toast | $113.10 | $2.94 | $110.16 | 2026-04-03 11:48:54 |
| TXN-01020017 | Clover | $113.21 | $2.72 | $110.49 | 2026-04-03 11:44:08 |
| TXN-01015028 | GrubHub | $157.81 | $47.34 | $110.47 | 2026-04-03 11:43:21 |
| TXN-01015931 | Toast | $113.37 | $2.95 | $110.42 | 2026-04-03 11:37:34 |
| TXN-01015948 | Toast | $107.94 | $2.81 | $105.13 | 2026-04-03 11:30:03 |
| TXN-01016232 | Toast | $92.72 | $2.41 | $90.31 | 2026-04-03 11:29:21 |
| TXN-01019022 | Square | $124.43 | $3.61 | $120.82 | 2026-04-03 11:28:46 |
| TXN-01012284 | DoorDash | $54.07 | $16.22 | $37.85 | 2026-04-03 11:28:16 |
| TXN-01017880 | Square | $58.32 | $1.69 | $56.63 | 2026-04-03 11:26:01 |
| TXN-01017547 | Toast | $120.90 | $3.14 | $117.76 | 2026-04-03 11:24:11 |
| TXN-01015209 | GrubHub | $121.49 | $36.45 | $85.04 | 2026-04-03 11:22:23 |
| TXN-01019662 | Clover | $81.19 | $1.95 | $79.24 | 2026-04-03 11:19:48 |
| TXN-01019872 | Clover | $61.07 | $1.47 | $59.60 | 2026-04-03 11:19:41 |
| TXN-01018943 | Square | $104.43 | $3.03 | $101.40 | 2026-04-03 11:19:11 |
| TXN-01018953 | Square | $94.30 | $2.73 | $91.57 | 2026-04-03 11:09:19 |
| TXN-01016080 | Toast | $99.14 | $2.58 | $96.56 | 2026-04-03 11:07:17 |
| TXN-01017406 | Toast | $122.26 | $3.18 | $119.08 | 2026-04-03 11:05:28 |
| TXN-01009835 | DoorDash | $69.27 | $20.78 | $48.49 | 2026-04-03 11:04:27 |
| TXN-01009825 | DoorDash | $52.50 | $15.75 | $36.75 | 2026-04-03 11:00:32 |
| TXN-01010229 | DoorDash | $88.11 | $26.43 | $61.68 | 2026-04-03 10:54:58 |
| TXN-01014768 | GrubHub | $151.76 | $45.53 | $106.23 | 2026-04-03 10:45:26 |
| TXN-01019224 | Clover | $79.28 | $1.90 | $77.38 | 2026-04-03 10:41:14 |
| TXN-01018185 | Square | $55.83 | $1.62 | $54.21 | 2026-04-03 10:38:42 |
| TXN-01019226 | Clover | $102.32 | $2.46 | $99.86 | 2026-04-03 10:37:14 |
| TXN-01009457 | DoorDash | $63.00 | $18.90 | $44.10 | 2026-04-03 10:35:34 |