Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010669 | DoorDash | $142.56 | $42.77 | $99.79 | 2026-03-23 20:28:33 |
| TXN-01009538 | DoorDash | $129.37 | $38.81 | $90.56 | 2026-03-23 20:14:53 |
| TXN-01010544 | DoorDash | $70.63 | $21.19 | $49.44 | 2026-03-23 20:11:58 |
| TXN-01011719 | DoorDash | $119.03 | $35.71 | $83.32 | 2026-03-23 20:09:21 |
| TXN-01010684 | DoorDash | $98.99 | $29.70 | $69.29 | 2026-03-23 20:07:17 |
| TXN-01010036 | DoorDash | $88.95 | $26.68 | $62.27 | 2026-03-23 19:58:32 |
| TXN-01009711 | DoorDash | $75.21 | $22.56 | $52.65 | 2026-03-23 19:57:03 |
| TXN-01011192 | DoorDash | $136.07 | $40.82 | $95.25 | 2026-03-23 19:56:27 |
| TXN-01009701 | DoorDash | $142.95 | $42.88 | $100.07 | 2026-03-23 19:53:55 |
| TXN-01012255 | DoorDash | $158.99 | $47.70 | $111.29 | 2026-03-23 19:52:48 |
| TXN-01010646 | DoorDash | $153.64 | $46.09 | $107.55 | 2026-03-23 19:46:42 |
| TXN-01009411 | DoorDash | $142.81 | $42.84 | $99.97 | 2026-03-23 19:46:05 |
| TXN-01010334 | DoorDash | $84.77 | $25.43 | $59.34 | 2026-03-23 19:40:37 |
| TXN-01012235 | DoorDash | $96.52 | $28.96 | $67.56 | 2026-03-23 19:34:05 |
| TXN-01011262 | DoorDash | $144.29 | $43.29 | $101.00 | 2026-03-23 19:33:34 |
| TXN-01010821 | DoorDash | $150.35 | $45.10 | $105.25 | 2026-03-23 19:27:27 |
| TXN-01011076 | DoorDash | $68.69 | $20.61 | $48.08 | 2026-03-23 19:24:38 |
| TXN-01011219 | DoorDash | $131.65 | $39.49 | $92.16 | 2026-03-23 19:24:17 |
| TXN-01010430 | DoorDash | $104.29 | $31.29 | $73.00 | 2026-03-23 19:23:40 |
| TXN-01010246 | DoorDash | $100.45 | $30.13 | $70.32 | 2026-03-23 19:20:40 |
| TXN-01010200 | DoorDash | $100.03 | $30.01 | $70.02 | 2026-03-23 19:16:16 |
| TXN-01011248 | DoorDash | $100.95 | $30.29 | $70.66 | 2026-03-23 19:13:55 |
| TXN-01010990 | DoorDash | $66.57 | $19.97 | $46.60 | 2026-03-23 19:12:10 |
| TXN-01011465 | DoorDash | $57.66 | $17.30 | $40.36 | 2026-03-23 19:11:39 |
| TXN-01011687 | DoorDash | $53.04 | $15.91 | $37.13 | 2026-03-23 19:09:52 |