Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010794 | DoorDash | $103.71 | $31.11 | $72.60 | 2026-03-23 19:06:50 |
| TXN-01011942 | DoorDash | $142.43 | $42.73 | $99.70 | 2026-03-23 19:06:47 |
| TXN-01010836 | DoorDash | $60.92 | $18.28 | $42.64 | 2026-03-23 19:02:50 |
| TXN-01011457 | DoorDash | $99.50 | $29.85 | $69.65 | 2026-03-23 18:56:33 |
| TXN-01011710 | DoorDash | $117.82 | $35.35 | $82.47 | 2026-03-23 18:51:48 |
| TXN-01010077 | DoorDash | $106.96 | $32.09 | $74.87 | 2026-03-23 18:50:39 |
| TXN-01010013 | DoorDash | $103.37 | $31.01 | $72.36 | 2026-03-23 18:38:15 |
| TXN-01011001 | DoorDash | $101.49 | $30.45 | $71.04 | 2026-03-23 18:16:05 |
| TXN-01009754 | DoorDash | $131.66 | $39.50 | $92.16 | 2026-03-23 18:11:24 |
| TXN-01009410 | DoorDash | $51.36 | $15.41 | $35.95 | 2026-03-23 17:53:17 |
| TXN-01011790 | DoorDash | $104.37 | $31.31 | $73.06 | 2026-03-23 17:50:46 |
| TXN-01011955 | DoorDash | $111.56 | $33.47 | $78.09 | 2026-03-23 17:45:59 |
| TXN-01009657 | DoorDash | $156.86 | $47.06 | $109.80 | 2026-03-23 17:45:11 |
| TXN-01010601 | DoorDash | $153.47 | $46.04 | $107.43 | 2026-03-23 17:41:13 |
| TXN-01012275 | DoorDash | $89.56 | $26.87 | $62.69 | 2026-03-23 17:32:43 |
| TXN-01010483 | DoorDash | $155.42 | $46.63 | $108.79 | 2026-03-23 17:22:53 |
| TXN-01010097 | DoorDash | $125.23 | $37.57 | $87.66 | 2026-03-23 17:18:26 |
| TXN-01011611 | DoorDash | $150.80 | $45.24 | $105.56 | 2026-03-23 17:15:00 |
| TXN-01012076 | DoorDash | $100.76 | $30.23 | $70.53 | 2026-03-23 17:14:42 |
| TXN-01009461 | DoorDash | $75.33 | $22.60 | $52.73 | 2026-03-23 17:11:57 |
| TXN-01010716 | DoorDash | $105.09 | $31.53 | $73.56 | 2026-03-23 17:09:13 |
| TXN-01010106 | DoorDash | $68.45 | $20.54 | $47.91 | 2026-03-23 17:08:25 |
| TXN-01010398 | DoorDash | $143.62 | $43.09 | $100.53 | 2026-03-23 16:38:08 |
| TXN-01011529 | DoorDash | $103.84 | $31.15 | $72.69 | 2026-03-23 16:14:36 |
| TXN-01009545 | DoorDash | $104.75 | $31.42 | $73.33 | 2026-03-23 16:12:28 |