Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010294 | DoorDash | $68.16 | $20.45 | $47.71 | 2026-03-23 15:48:23 |
| TXN-01010177 | DoorDash | $52.47 | $15.74 | $36.73 | 2026-03-23 15:44:08 |
| TXN-01010748 | DoorDash | $62.89 | $18.87 | $44.02 | 2026-03-23 15:31:50 |
| TXN-01010538 | DoorDash | $81.84 | $24.55 | $57.29 | 2026-03-23 15:22:00 |
| TXN-01011106 | DoorDash | $111.78 | $33.53 | $78.25 | 2026-03-23 15:19:05 |
| TXN-01011572 | DoorDash | $137.59 | $41.28 | $96.31 | 2026-03-23 14:58:46 |
| TXN-01010478 | DoorDash | $54.21 | $16.26 | $37.95 | 2026-03-23 14:58:05 |
| TXN-01012247 | DoorDash | $58.29 | $17.49 | $40.80 | 2026-03-23 14:56:59 |
| TXN-01010128 | DoorDash | $122.43 | $36.73 | $85.70 | 2026-03-23 14:16:57 |
| TXN-01009955 | DoorDash | $89.65 | $26.89 | $62.76 | 2026-03-23 14:09:30 |
| TXN-01012156 | DoorDash | $137.99 | $41.40 | $96.59 | 2026-03-23 14:00:52 |
| TXN-01010382 | DoorDash | $144.94 | $43.48 | $101.46 | 2026-03-23 14:00:21 |
| TXN-01010860 | DoorDash | $122.82 | $36.85 | $85.97 | 2026-03-23 13:50:00 |
| TXN-01009465 | DoorDash | $104.88 | $31.46 | $73.42 | 2026-03-23 13:41:36 |
| TXN-01012030 | DoorDash | $129.26 | $38.78 | $90.48 | 2026-03-23 13:37:41 |
| TXN-01009771 | DoorDash | $64.25 | $19.27 | $44.98 | 2026-03-23 13:27:03 |
| TXN-01011317 | DoorDash | $70.04 | $21.01 | $49.03 | 2026-03-23 13:18:05 |
| TXN-01009631 | DoorDash | $44.86 | $13.46 | $31.40 | 2026-03-23 13:06:48 |
| TXN-01009513 | DoorDash | $45.68 | $13.70 | $31.98 | 2026-03-23 13:05:51 |
| TXN-01010881 | DoorDash | $139.21 | $41.76 | $97.45 | 2026-03-23 12:59:02 |
| TXN-01010515 | DoorDash | $142.89 | $42.87 | $100.02 | 2026-03-23 12:48:38 |
| TXN-01010145 | DoorDash | $146.70 | $44.01 | $102.69 | 2026-03-23 12:46:00 |
| TXN-01009600 | DoorDash | $139.66 | $41.90 | $97.76 | 2026-03-23 12:44:54 |
| TXN-01009799 | DoorDash | $61.15 | $18.34 | $42.81 | 2026-03-23 12:42:19 |
| TXN-01010047 | DoorDash | $133.94 | $40.18 | $93.76 | 2026-03-23 12:34:25 |