Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010226 | DoorDash | $64.67 | $19.40 | $45.27 | 2026-03-23 12:30:30 |
| TXN-01012117 | DoorDash | $68.35 | $20.50 | $47.85 | 2026-03-23 12:27:28 |
| TXN-01009858 | DoorDash | $131.21 | $39.36 | $91.85 | 2026-03-23 12:25:52 |
| TXN-01010547 | DoorDash | $71.31 | $21.39 | $49.92 | 2026-03-23 12:23:41 |
| TXN-01010191 | DoorDash | $142.19 | $42.66 | $99.53 | 2026-03-23 12:17:43 |
| TXN-01011821 | DoorDash | $105.77 | $31.73 | $74.04 | 2026-03-23 12:16:02 |
| TXN-01011827 | DoorDash | $109.69 | $32.91 | $76.78 | 2026-03-23 12:13:48 |
| TXN-01011519 | DoorDash | $113.35 | $34.00 | $79.35 | 2026-03-23 12:05:37 |
| TXN-01012315 | DoorDash | $147.32 | $44.20 | $103.12 | 2026-03-23 12:03:00 |
| TXN-01010335 | DoorDash | $152.76 | $45.83 | $106.93 | 2026-03-23 12:02:35 |
| TXN-01009486 | DoorDash | $65.38 | $19.61 | $45.77 | 2026-03-23 11:59:51 |
| TXN-01011733 | DoorDash | $72.51 | $21.75 | $50.76 | 2026-03-23 11:57:44 |
| TXN-01010138 | DoorDash | $121.11 | $36.33 | $84.78 | 2026-03-23 11:54:57 |
| TXN-01011083 | DoorDash | $67.60 | $20.28 | $47.32 | 2026-03-23 11:42:01 |
| TXN-01009873 | DoorDash | $123.81 | $37.14 | $86.67 | 2026-03-23 11:16:54 |
| TXN-01011992 | DoorDash | $137.34 | $41.20 | $96.14 | 2026-03-23 11:11:47 |
| TXN-01011917 | DoorDash | $76.97 | $23.09 | $53.88 | 2026-03-23 11:10:16 |
| TXN-01011246 | DoorDash | $136.60 | $40.98 | $95.62 | 2026-03-23 11:07:53 |
| TXN-01010700 | DoorDash | $145.69 | $43.71 | $101.98 | 2026-03-23 10:45:35 |
| TXN-01010169 | DoorDash | $132.90 | $39.87 | $93.03 | 2026-03-23 10:11:44 |
| TXN-01011422 | DoorDash | $66.87 | $20.06 | $46.81 | 2026-03-23 10:03:41 |
| TXN-01011650 | DoorDash | $92.37 | $27.71 | $64.66 | 2026-03-23 10:01:31 |
| TXN-01010567 | DoorDash | $143.30 | $42.99 | $100.31 | 2026-03-23 09:49:48 |
| TXN-01011050 | DoorDash | $73.27 | $21.98 | $51.29 | 2026-03-23 09:32:39 |
| TXN-01010650 | DoorDash | $96.80 | $29.04 | $67.76 | 2026-03-23 09:23:19 |