Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010520 | DoorDash | $108.95 | $32.69 | $76.26 | 2026-03-23 08:58:47 |
| TXN-01012171 | DoorDash | $67.02 | $20.11 | $46.91 | 2026-03-23 08:57:38 |
| TXN-01009930 | DoorDash | $90.43 | $27.13 | $63.30 | 2026-03-23 08:52:07 |
| TXN-01010863 | DoorDash | $50.38 | $15.11 | $35.27 | 2026-03-23 08:31:41 |
| TXN-01010172 | DoorDash | $156.48 | $46.94 | $109.54 | 2026-03-23 07:42:08 |
| TXN-01009699 | DoorDash | $85.57 | $25.67 | $59.90 | 2026-03-23 07:40:06 |
| TXN-01011700 | DoorDash | $120.07 | $36.02 | $84.05 | 2026-03-22 23:57:27 |
| TXN-01011772 | DoorDash | $59.39 | $17.82 | $41.57 | 2026-03-22 22:44:06 |
| TXN-01011212 | DoorDash | $54.09 | $16.23 | $37.86 | 2026-03-22 22:37:34 |
| TXN-01012142 | DoorDash | $121.13 | $36.34 | $84.79 | 2026-03-22 22:22:12 |
| TXN-01009433 | DoorDash | $63.92 | $19.18 | $44.74 | 2026-03-22 21:39:38 |
| TXN-01010570 | DoorDash | $108.76 | $32.63 | $76.13 | 2026-03-22 21:13:30 |
| TXN-01011448 | DoorDash | $136.08 | $40.82 | $95.26 | 2026-03-22 21:01:45 |
| TXN-01010578 | DoorDash | $157.72 | $47.32 | $110.40 | 2026-03-22 20:51:14 |
| TXN-01011410 | DoorDash | $53.59 | $16.08 | $37.51 | 2026-03-22 20:48:09 |
| TXN-01011105 | DoorDash | $85.71 | $25.71 | $60.00 | 2026-03-22 20:46:08 |
| TXN-01010337 | DoorDash | $95.97 | $28.79 | $67.18 | 2026-03-22 20:41:14 |
| TXN-01011177 | DoorDash | $157.57 | $47.27 | $110.30 | 2026-03-22 20:31:44 |
| TXN-01010369 | DoorDash | $58.22 | $17.47 | $40.75 | 2026-03-22 20:27:28 |
| TXN-01011395 | DoorDash | $144.54 | $43.36 | $101.18 | 2026-03-22 20:12:04 |
| TXN-01011697 | DoorDash | $139.69 | $41.91 | $97.78 | 2026-03-22 20:08:05 |
| TXN-01010861 | DoorDash | $76.66 | $23.00 | $53.66 | 2026-03-22 20:03:40 |
| TXN-01011546 | DoorDash | $89.29 | $26.79 | $62.50 | 2026-03-22 19:59:30 |
| TXN-01010026 | DoorDash | $93.51 | $28.05 | $65.46 | 2026-03-22 19:49:16 |
| TXN-01009945 | DoorDash | $148.07 | $44.42 | $103.65 | 2026-03-22 19:44:42 |