Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011108 | DoorDash | $114.84 | $34.45 | $80.39 | 2026-04-02 18:46:09 |
| TXN-01016536 | Toast | $103.22 | $2.68 | $100.54 | 2026-04-02 18:45:45 |
| TXN-01010291 | DoorDash | $123.42 | $37.03 | $86.39 | 2026-04-02 18:41:39 |
| TXN-01010160 | DoorDash | $155.45 | $46.63 | $108.82 | 2026-04-02 18:41:03 |
| TXN-01011227 | DoorDash | $109.74 | $32.92 | $76.82 | 2026-04-02 18:38:38 |
| TXN-01018988 | Square | $41.68 | $1.21 | $40.47 | 2026-04-02 18:33:28 |
| TXN-01013477 | UberEats | $115.56 | $34.67 | $80.89 | 2026-04-02 18:30:48 |
| TXN-01018228 | Square | $40.34 | $1.17 | $39.17 | 2026-04-02 18:26:57 |
| TXN-01016698 | Toast | $55.45 | $1.44 | $54.01 | 2026-04-02 18:26:23 |
| TXN-01014560 | UberEats | $80.57 | $24.17 | $56.40 | 2026-04-02 18:25:25 |
| TXN-01015398 | GrubHub | $157.32 | $47.20 | $110.12 | 2026-04-02 18:25:07 |
| TXN-01018290 | Square | $46.69 | $1.35 | $45.34 | 2026-04-02 18:21:10 |
| TXN-01015963 | Toast | $51.43 | $1.34 | $50.09 | 2026-04-02 18:18:21 |
| TXN-01011413 | DoorDash | $118.07 | $35.42 | $82.65 | 2026-04-02 18:17:36 |
| TXN-01013867 | UberEats | $100.12 | $30.04 | $70.08 | 2026-04-02 18:12:03 |
| TXN-01009959 | DoorDash | $91.23 | $27.37 | $63.86 | 2026-04-02 18:11:44 |
| TXN-01019280 | Clover | $123.88 | $2.97 | $120.91 | 2026-04-02 18:10:54 |
| TXN-01011563 | DoorDash | $149.90 | $44.97 | $104.93 | 2026-04-02 18:10:52 |
| TXN-01018580 | Square | $106.00 | $3.07 | $102.93 | 2026-04-02 18:08:17 |
| TXN-01014631 | UberEats | $158.08 | $47.42 | $110.66 | 2026-04-02 18:07:44 |
| TXN-01014394 | UberEats | $59.20 | $17.76 | $41.44 | 2026-04-02 18:06:11 |
| TXN-01009603 | DoorDash | $115.27 | $34.58 | $80.69 | 2026-04-02 18:05:24 |
| TXN-01013072 | UberEats | $89.64 | $26.89 | $62.75 | 2026-04-02 17:57:23 |
| TXN-01011358 | DoorDash | $142.85 | $42.85 | $100.00 | 2026-04-02 17:56:02 |
| TXN-01010015 | DoorDash | $103.34 | $31.00 | $72.34 | 2026-04-02 17:55:00 |