Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010755 | DoorDash | $147.44 | $44.23 | $103.21 | 2026-03-22 19:36:04 |
| TXN-01009470 | DoorDash | $49.34 | $14.80 | $34.54 | 2026-03-22 19:35:10 |
| TXN-01011129 | DoorDash | $126.17 | $37.85 | $88.32 | 2026-03-22 19:34:32 |
| TXN-01009558 | DoorDash | $91.55 | $27.46 | $64.09 | 2026-03-22 19:29:15 |
| TXN-01011866 | DoorDash | $105.63 | $31.69 | $73.94 | 2026-03-22 19:23:41 |
| TXN-01012066 | DoorDash | $103.49 | $31.05 | $72.44 | 2026-03-22 19:19:46 |
| TXN-01010575 | DoorDash | $52.33 | $15.70 | $36.63 | 2026-03-22 19:19:17 |
| TXN-01011807 | DoorDash | $102.08 | $30.62 | $71.46 | 2026-03-22 19:09:57 |
| TXN-01011934 | DoorDash | $46.74 | $14.02 | $32.72 | 2026-03-22 19:00:21 |
| TXN-01012023 | DoorDash | $50.85 | $15.25 | $35.60 | 2026-03-22 18:42:24 |
| TXN-01009416 | DoorDash | $139.75 | $41.92 | $97.83 | 2026-03-22 18:38:01 |
| TXN-01011325 | DoorDash | $59.36 | $17.81 | $41.55 | 2026-03-22 18:37:16 |
| TXN-01010098 | DoorDash | $130.10 | $39.03 | $91.07 | 2026-03-22 18:33:42 |
| TXN-01010218 | DoorDash | $108.16 | $32.45 | $75.71 | 2026-03-22 18:31:46 |
| TXN-01011872 | DoorDash | $124.01 | $37.20 | $86.81 | 2026-03-22 18:29:18 |
| TXN-01010302 | DoorDash | $125.30 | $37.59 | $87.71 | 2026-03-22 18:22:02 |
| TXN-01011012 | DoorDash | $154.82 | $46.45 | $108.37 | 2026-03-22 18:18:41 |
| TXN-01010541 | DoorDash | $63.95 | $19.18 | $44.77 | 2026-03-22 18:16:05 |
| TXN-01010092 | DoorDash | $112.49 | $33.75 | $78.74 | 2026-03-22 18:03:56 |
| TXN-01010810 | DoorDash | $106.11 | $31.83 | $74.28 | 2026-03-22 18:02:27 |
| TXN-01010271 | DoorDash | $47.55 | $14.26 | $33.29 | 2026-03-22 18:01:22 |
| TXN-01009823 | DoorDash | $117.31 | $35.19 | $82.12 | 2026-03-22 17:59:54 |
| TXN-01010849 | DoorDash | $45.82 | $13.75 | $32.07 | 2026-03-22 17:59:29 |
| TXN-01011672 | DoorDash | $131.28 | $39.38 | $91.90 | 2026-03-22 17:56:14 |
| TXN-01010739 | DoorDash | $135.52 | $40.66 | $94.86 | 2026-03-22 17:52:04 |