Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015585 | GrubHub | $58.19 | $17.46 | $40.73 | 2026-04-02 17:54:10 |
| TXN-01009899 | DoorDash | $73.11 | $21.93 | $51.18 | 2026-04-02 17:53:46 |
| TXN-01013400 | UberEats | $87.21 | $26.16 | $61.05 | 2026-04-02 17:53:33 |
| TXN-01016239 | Toast | $130.62 | $3.40 | $127.22 | 2026-04-02 17:51:33 |
| TXN-01010704 | DoorDash | $106.27 | $31.88 | $74.39 | 2026-04-02 17:49:29 |
| TXN-01014365 | UberEats | $48.64 | $14.59 | $34.05 | 2026-04-02 17:47:32 |
| TXN-01016050 | Toast | $48.76 | $1.27 | $47.49 | 2026-04-02 17:45:54 |
| TXN-01017783 | Square | $41.22 | $1.20 | $40.02 | 2026-04-02 17:38:33 |
| TXN-01010166 | DoorDash | $62.60 | $18.78 | $43.82 | 2026-04-02 17:37:47 |
| TXN-01013348 | UberEats | $93.52 | $28.06 | $65.46 | 2026-04-02 17:36:14 |
| TXN-01014259 | UberEats | $109.96 | $32.99 | $76.97 | 2026-04-02 17:32:57 |
| TXN-01014630 | UberEats | $123.79 | $37.14 | $86.65 | 2026-04-02 17:32:36 |
| TXN-01013102 | UberEats | $72.20 | $21.66 | $50.54 | 2026-04-02 17:31:56 |
| TXN-01018388 | Square | $54.57 | $1.58 | $52.99 | 2026-04-02 17:31:19 |
| TXN-01012583 | UberEats | $137.51 | $41.25 | $96.26 | 2026-04-02 17:30:12 |
| TXN-01009897 | DoorDash | $64.64 | $19.39 | $45.25 | 2026-04-02 17:29:56 |
| TXN-01019161 | Square | $64.74 | $1.88 | $62.86 | 2026-04-02 17:25:03 |
| TXN-01014079 | UberEats | $120.08 | $36.02 | $84.06 | 2026-04-02 17:24:59 |
| TXN-01012800 | UberEats | $94.98 | $28.49 | $66.49 | 2026-04-02 17:24:42 |
| TXN-01016228 | Toast | $88.58 | $2.30 | $86.28 | 2026-04-02 17:24:13 |
| TXN-01018648 | Square | $99.50 | $2.89 | $96.61 | 2026-04-02 17:22:26 |
| TXN-01015985 | Toast | $80.69 | $2.10 | $78.59 | 2026-04-02 17:21:05 |
| TXN-01014867 | GrubHub | $105.10 | $31.53 | $73.57 | 2026-04-02 17:20:47 |
| TXN-01015959 | Toast | $84.92 | $2.21 | $82.71 | 2026-04-02 17:16:09 |
| TXN-01012774 | UberEats | $86.51 | $25.95 | $60.56 | 2026-04-02 17:15:46 |