Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011021 | DoorDash | $44.88 | $13.46 | $31.42 | 2026-03-22 17:50:42 |
| TXN-01011084 | DoorDash | $95.17 | $28.55 | $66.62 | 2026-03-22 17:46:06 |
| TXN-01010258 | DoorDash | $45.69 | $13.71 | $31.98 | 2026-03-22 17:45:11 |
| TXN-01011043 | DoorDash | $68.88 | $20.66 | $48.22 | 2026-03-22 17:29:03 |
| TXN-01011859 | DoorDash | $71.34 | $21.40 | $49.94 | 2026-03-22 17:22:08 |
| TXN-01009845 | DoorDash | $53.03 | $15.91 | $37.12 | 2026-03-22 17:20:22 |
| TXN-01011150 | DoorDash | $75.63 | $22.69 | $52.94 | 2026-03-22 17:19:27 |
| TXN-01010227 | DoorDash | $75.85 | $22.75 | $53.10 | 2026-03-22 17:05:09 |
| TXN-01010921 | DoorDash | $65.48 | $19.64 | $45.84 | 2026-03-22 16:43:11 |
| TXN-01009903 | DoorDash | $157.52 | $47.26 | $110.26 | 2026-03-22 16:38:19 |
| TXN-01011623 | DoorDash | $84.63 | $25.39 | $59.24 | 2026-03-22 16:33:58 |
| TXN-01010758 | DoorDash | $92.61 | $27.78 | $64.83 | 2026-03-22 16:06:18 |
| TXN-01010934 | DoorDash | $148.88 | $44.66 | $104.22 | 2026-03-22 16:02:52 |
| TXN-01011276 | DoorDash | $47.85 | $14.36 | $33.49 | 2026-03-22 15:57:31 |
| TXN-01010159 | DoorDash | $73.69 | $22.11 | $51.58 | 2026-03-22 15:55:47 |
| TXN-01009680 | DoorDash | $143.10 | $42.93 | $100.17 | 2026-03-22 15:51:26 |
| TXN-01009599 | DoorDash | $120.83 | $36.25 | $84.58 | 2026-03-22 15:45:02 |
| TXN-01010917 | DoorDash | $63.35 | $19.00 | $44.35 | 2026-03-22 15:40:43 |
| TXN-01011987 | DoorDash | $126.58 | $37.97 | $88.61 | 2026-03-22 15:37:23 |
| TXN-01011308 | DoorDash | $138.05 | $41.41 | $96.64 | 2026-03-22 15:22:51 |
| TXN-01011742 | DoorDash | $87.43 | $26.23 | $61.20 | 2026-03-22 15:13:14 |
| TXN-01012159 | DoorDash | $146.25 | $43.88 | $102.37 | 2026-03-22 15:10:45 |
| TXN-01010738 | DoorDash | $64.46 | $19.34 | $45.12 | 2026-03-22 15:08:43 |
| TXN-01012077 | DoorDash | $88.33 | $26.50 | $61.83 | 2026-03-22 15:00:31 |
| TXN-01011961 | DoorDash | $112.73 | $33.82 | $78.91 | 2026-03-22 14:59:23 |