Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017582 | Toast | $102.94 | $2.68 | $100.26 | 2026-04-02 17:13:31 |
| TXN-01013993 | UberEats | $137.20 | $41.16 | $96.04 | 2026-04-02 17:12:54 |
| TXN-01018434 | Square | $55.04 | $1.60 | $53.44 | 2026-04-02 17:11:59 |
| TXN-01011545 | DoorDash | $68.65 | $20.60 | $48.05 | 2026-04-02 17:11:20 |
| TXN-01015801 | Toast | $105.78 | $2.75 | $103.03 | 2026-04-02 17:05:37 |
| TXN-01019806 | Clover | $133.66 | $3.21 | $130.45 | 2026-04-02 17:04:06 |
| TXN-01017790 | Square | $131.35 | $3.81 | $127.54 | 2026-04-02 17:03:03 |
| TXN-01013785 | UberEats | $149.27 | $44.78 | $104.49 | 2026-04-02 17:01:59 |
| TXN-01011149 | DoorDash | $71.64 | $21.49 | $50.15 | 2026-04-02 17:01:01 |
| TXN-01011888 | DoorDash | $148.69 | $44.61 | $104.08 | 2026-04-02 16:59:19 |
| TXN-01009438 | DoorDash | $126.37 | $37.91 | $88.46 | 2026-04-02 16:49:24 |
| TXN-01012336 | UberEats | $133.29 | $39.99 | $93.30 | 2026-04-02 16:40:20 |
| TXN-01017930 | Square | $62.90 | $1.82 | $61.08 | 2026-04-02 16:40:06 |
| TXN-01013402 | UberEats | $146.67 | $44.00 | $102.67 | 2026-04-02 16:38:48 |
| TXN-01012913 | UberEats | $101.11 | $30.33 | $70.78 | 2026-04-02 16:37:27 |
| TXN-01019704 | Clover | $127.70 | $3.06 | $124.64 | 2026-04-02 16:36:08 |
| TXN-01016160 | Toast | $53.95 | $1.40 | $52.55 | 2026-04-02 16:32:07 |
| TXN-01017556 | Toast | $44.86 | $1.17 | $43.69 | 2026-04-02 16:26:42 |
| TXN-01011152 | DoorDash | $83.90 | $25.17 | $58.73 | 2026-04-02 16:21:06 |
| TXN-01017777 | Square | $131.79 | $3.82 | $127.97 | 2026-04-02 16:13:09 |
| TXN-01018994 | Square | $45.73 | $1.33 | $44.40 | 2026-04-02 16:04:10 |
| TXN-01010297 | DoorDash | $86.53 | $25.96 | $60.57 | 2026-04-02 15:59:48 |
| TXN-01013275 | UberEats | $94.63 | $28.39 | $66.24 | 2026-04-02 15:57:30 |
| TXN-01017878 | Square | $75.76 | $2.20 | $73.56 | 2026-04-02 15:56:34 |
| TXN-01016784 | Toast | $140.44 | $3.65 | $136.79 | 2026-04-02 15:54:27 |