Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009421 | DoorDash | $124.20 | $37.26 | $86.94 | 2026-03-22 14:57:04 |
| TXN-01010167 | DoorDash | $106.71 | $32.01 | $74.70 | 2026-03-22 14:44:03 |
| TXN-01012184 | DoorDash | $102.57 | $30.77 | $71.80 | 2026-03-22 14:21:21 |
| TXN-01009424 | DoorDash | $135.20 | $40.56 | $94.64 | 2026-03-22 14:21:04 |
| TXN-01011841 | DoorDash | $99.79 | $29.94 | $69.85 | 2026-03-22 13:57:03 |
| TXN-01009455 | DoorDash | $52.67 | $15.80 | $36.87 | 2026-03-22 13:56:36 |
| TXN-01011684 | DoorDash | $82.79 | $24.84 | $57.95 | 2026-03-22 13:51:45 |
| TXN-01011381 | DoorDash | $134.04 | $40.21 | $93.83 | 2026-03-22 13:44:35 |
| TXN-01010153 | DoorDash | $155.11 | $46.53 | $108.58 | 2026-03-22 13:44:19 |
| TXN-01009637 | DoorDash | $84.55 | $25.36 | $59.19 | 2026-03-22 13:39:46 |
| TXN-01011493 | DoorDash | $115.47 | $34.64 | $80.83 | 2026-03-22 13:21:54 |
| TXN-01012210 | DoorDash | $88.69 | $26.61 | $62.08 | 2026-03-22 13:16:21 |
| TXN-01009403 | DoorDash | $112.59 | $33.78 | $78.81 | 2026-03-22 12:46:08 |
| TXN-01010205 | DoorDash | $138.34 | $41.50 | $96.84 | 2026-03-22 12:36:26 |
| TXN-01012022 | DoorDash | $75.62 | $22.69 | $52.93 | 2026-03-22 12:35:29 |
| TXN-01011330 | DoorDash | $92.14 | $27.64 | $64.50 | 2026-03-22 12:31:03 |
| TXN-01010082 | DoorDash | $64.71 | $19.41 | $45.30 | 2026-03-22 12:28:43 |
| TXN-01010958 | DoorDash | $82.15 | $24.64 | $57.51 | 2026-03-22 12:24:08 |
| TXN-01009905 | DoorDash | $110.28 | $33.08 | $77.20 | 2026-03-22 12:24:06 |
| TXN-01011899 | DoorDash | $137.61 | $41.28 | $96.33 | 2026-03-22 12:13:21 |
| TXN-01011338 | DoorDash | $107.82 | $32.35 | $75.47 | 2026-03-22 12:13:13 |
| TXN-01010697 | DoorDash | $44.84 | $13.45 | $31.39 | 2026-03-22 11:59:46 |
| TXN-01009332 | DoorDash | $122.68 | $36.80 | $85.88 | 2026-03-22 11:49:43 |
| TXN-01011017 | DoorDash | $147.69 | $44.31 | $103.38 | 2026-03-22 11:40:40 |
| TXN-01009463 | DoorDash | $145.42 | $43.63 | $101.79 | 2026-03-22 11:28:46 |