Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013520 | UberEats | $62.96 | $18.89 | $44.07 | 2026-04-02 15:53:27 |
| TXN-01010668 | DoorDash | $117.65 | $35.30 | $82.35 | 2026-04-02 15:51:16 |
| TXN-01019131 | Square | $39.21 | $1.14 | $38.07 | 2026-04-02 15:51:03 |
| TXN-01016258 | Toast | $79.03 | $2.05 | $76.98 | 2026-04-02 15:42:55 |
| TXN-01014414 | UberEats | $50.13 | $15.04 | $35.09 | 2026-04-02 15:40:16 |
| TXN-01013103 | UberEats | $82.61 | $24.78 | $57.83 | 2026-04-02 15:37:30 |
| TXN-01019411 | Clover | $141.59 | $3.40 | $138.19 | 2026-04-02 15:35:44 |
| TXN-01012956 | UberEats | $142.18 | $42.65 | $99.53 | 2026-04-02 15:31:58 |
| TXN-01019045 | Square | $108.17 | $3.14 | $105.03 | 2026-04-02 15:30:19 |
| TXN-01012536 | UberEats | $56.61 | $16.98 | $39.63 | 2026-04-02 15:28:52 |
| TXN-01010813 | DoorDash | $130.35 | $39.10 | $91.25 | 2026-04-02 15:26:47 |
| TXN-01015595 | GrubHub | $56.84 | $17.05 | $39.79 | 2026-04-02 15:26:13 |
| TXN-01010470 | DoorDash | $77.60 | $23.28 | $54.32 | 2026-04-02 15:23:56 |
| TXN-01017733 | Square | $39.02 | $1.13 | $37.89 | 2026-04-02 15:22:24 |
| TXN-01016063 | Toast | $121.60 | $3.16 | $118.44 | 2026-04-02 15:13:04 |
| TXN-01010910 | DoorDash | $97.81 | $29.34 | $68.47 | 2026-04-02 15:09:24 |
| TXN-01014725 | GrubHub | $84.26 | $25.28 | $58.98 | 2026-04-02 15:05:58 |
| TXN-01009385 | DoorDash | $56.53 | $16.96 | $39.57 | 2026-04-02 14:59:29 |
| TXN-01012309 | DoorDash | $117.17 | $35.15 | $82.02 | 2026-04-02 14:57:36 |
| TXN-01012644 | UberEats | $57.12 | $17.14 | $39.98 | 2026-04-02 14:55:13 |
| TXN-01010685 | DoorDash | $47.64 | $14.29 | $33.35 | 2026-04-02 14:54:29 |
| TXN-01017058 | Toast | $108.45 | $2.82 | $105.63 | 2026-04-02 14:45:33 |
| TXN-01016474 | Toast | $107.70 | $2.80 | $104.90 | 2026-04-02 14:44:43 |
| TXN-01015130 | GrubHub | $134.50 | $40.35 | $94.15 | 2026-04-02 14:43:58 |
| TXN-01014693 | GrubHub | $77.30 | $23.19 | $54.11 | 2026-04-02 14:43:46 |