Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011698 | DoorDash | $55.27 | $16.58 | $38.69 | 2026-03-22 11:25:33 |
| TXN-01011875 | DoorDash | $113.60 | $34.08 | $79.52 | 2026-03-22 11:16:14 |
| TXN-01011256 | DoorDash | $98.42 | $29.53 | $68.89 | 2026-03-22 11:05:45 |
| TXN-01010364 | DoorDash | $124.43 | $37.33 | $87.10 | 2026-03-22 11:04:09 |
| TXN-01010890 | DoorDash | $137.64 | $41.29 | $96.35 | 2026-03-22 10:19:53 |
| TXN-01010757 | DoorDash | $123.43 | $37.03 | $86.40 | 2026-03-22 09:59:11 |
| TXN-01011329 | DoorDash | $120.71 | $36.21 | $84.50 | 2026-03-22 09:53:12 |
| TXN-01012248 | DoorDash | $107.63 | $32.29 | $75.34 | 2026-03-22 09:43:29 |
| TXN-01011072 | DoorDash | $144.25 | $43.27 | $100.98 | 2026-03-22 09:00:22 |
| TXN-01011132 | DoorDash | $105.99 | $31.80 | $74.19 | 2026-03-21 23:28:16 |
| TXN-01009732 | DoorDash | $95.54 | $28.66 | $66.88 | 2026-03-21 22:24:54 |
| TXN-01009617 | DoorDash | $111.68 | $33.50 | $78.18 | 2026-03-21 22:11:08 |
| TXN-01011571 | DoorDash | $92.70 | $27.81 | $64.89 | 2026-03-21 22:05:41 |
| TXN-01010608 | DoorDash | $50.72 | $15.22 | $35.50 | 2026-03-21 21:53:08 |
| TXN-01010827 | DoorDash | $69.41 | $20.82 | $48.59 | 2026-03-21 21:29:58 |
| TXN-01010912 | DoorDash | $102.32 | $30.70 | $71.62 | 2026-03-21 21:12:26 |
| TXN-01011098 | DoorDash | $86.93 | $26.08 | $60.85 | 2026-03-21 21:04:39 |
| TXN-01009522 | DoorDash | $127.39 | $38.22 | $89.17 | 2026-03-21 20:59:23 |
| TXN-01009330 | DoorDash | $139.57 | $41.87 | $97.70 | 2026-03-21 20:52:45 |
| TXN-01010703 | DoorDash | $46.35 | $13.90 | $32.45 | 2026-03-21 20:51:39 |
| TXN-01011160 | DoorDash | $147.51 | $44.25 | $103.26 | 2026-03-21 20:24:06 |
| TXN-01010936 | DoorDash | $65.98 | $19.79 | $46.19 | 2026-03-21 20:20:34 |
| TXN-01009805 | DoorDash | $142.18 | $42.65 | $99.53 | 2026-03-21 20:20:24 |
| TXN-01010997 | DoorDash | $157.04 | $47.11 | $109.93 | 2026-03-21 20:16:15 |
| TXN-01009625 | DoorDash | $53.57 | $16.07 | $37.50 | 2026-03-21 20:03:22 |