Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009487 | DoorDash | $115.61 | $34.68 | $80.93 | 2026-03-21 19:55:32 |
| TXN-01011126 | DoorDash | $75.10 | $22.53 | $52.57 | 2026-03-21 19:55:09 |
| TXN-01011685 | DoorDash | $133.54 | $40.06 | $93.48 | 2026-03-21 19:50:45 |
| TXN-01012280 | DoorDash | $59.02 | $17.71 | $41.31 | 2026-03-21 19:48:12 |
| TXN-01011247 | DoorDash | $66.68 | $20.00 | $46.68 | 2026-03-21 19:45:45 |
| TXN-01009647 | DoorDash | $123.22 | $36.97 | $86.25 | 2026-03-21 19:43:45 |
| TXN-01011593 | DoorDash | $121.10 | $36.33 | $84.77 | 2026-03-21 19:41:00 |
| TXN-01010251 | DoorDash | $72.33 | $21.70 | $50.63 | 2026-03-21 19:26:01 |
| TXN-01010357 | DoorDash | $60.30 | $18.09 | $42.21 | 2026-03-21 18:53:05 |
| TXN-01009827 | DoorDash | $157.47 | $47.24 | $110.23 | 2026-03-21 18:47:42 |
| TXN-01010679 | DoorDash | $135.59 | $40.68 | $94.91 | 2026-03-21 18:28:20 |
| TXN-01011385 | DoorDash | $143.95 | $43.18 | $100.77 | 2026-03-21 18:28:16 |
| TXN-01011323 | DoorDash | $45.84 | $13.75 | $32.09 | 2026-03-21 18:22:19 |
| TXN-01011584 | DoorDash | $85.62 | $25.69 | $59.93 | 2026-03-21 18:08:52 |
| TXN-01010149 | DoorDash | $153.40 | $46.02 | $107.38 | 2026-03-21 18:04:11 |
| TXN-01011601 | DoorDash | $132.73 | $39.82 | $92.91 | 2026-03-21 18:04:08 |
| TXN-01012056 | DoorDash | $107.25 | $32.17 | $75.08 | 2026-03-21 18:02:47 |
| TXN-01009542 | DoorDash | $58.85 | $17.66 | $41.19 | 2026-03-21 18:01:17 |
| TXN-01010606 | DoorDash | $58.40 | $17.52 | $40.88 | 2026-03-21 17:59:30 |
| TXN-01012071 | DoorDash | $152.19 | $45.66 | $106.53 | 2026-03-21 17:54:25 |
| TXN-01009347 | DoorDash | $74.72 | $22.42 | $52.30 | 2026-03-21 17:51:08 |
| TXN-01011372 | DoorDash | $91.54 | $27.46 | $64.08 | 2026-03-21 17:38:58 |
| TXN-01010137 | DoorDash | $125.68 | $37.70 | $87.98 | 2026-03-21 17:31:53 |
| TXN-01009969 | DoorDash | $122.68 | $36.80 | $85.88 | 2026-03-21 17:25:44 |
| TXN-01012013 | DoorDash | $69.75 | $20.93 | $48.82 | 2026-03-21 17:18:14 |