Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019889 | Clover | $97.55 | $2.34 | $95.21 | 2026-04-02 13:07:42 |
| TXN-01012041 | DoorDash | $93.57 | $28.07 | $65.50 | 2026-04-02 13:07:17 |
| TXN-01015403 | GrubHub | $148.52 | $44.56 | $103.96 | 2026-04-02 13:07:14 |
| TXN-01012576 | UberEats | $110.09 | $33.03 | $77.06 | 2026-04-02 13:06:54 |
| TXN-01017651 | Toast | $41.61 | $1.08 | $40.53 | 2026-04-02 13:05:55 |
| TXN-01012119 | DoorDash | $67.25 | $20.18 | $47.07 | 2026-04-02 13:04:56 |
| TXN-01016047 | Toast | $96.30 | $2.50 | $93.80 | 2026-04-02 13:03:26 |
| TXN-01013082 | UberEats | $57.68 | $17.30 | $40.38 | 2026-04-02 13:02:41 |
| TXN-01009639 | DoorDash | $51.21 | $15.36 | $35.85 | 2026-04-02 13:00:53 |
| TXN-01010681 | DoorDash | $94.20 | $28.26 | $65.94 | 2026-04-02 12:57:46 |
| TXN-01014927 | GrubHub | $72.80 | $21.84 | $50.96 | 2026-04-02 12:56:05 |
| TXN-01013437 | UberEats | $107.65 | $32.30 | $75.35 | 2026-04-02 12:54:50 |
| TXN-01011508 | DoorDash | $62.61 | $18.78 | $43.83 | 2026-04-02 12:54:45 |
| TXN-01013715 | UberEats | $98.08 | $29.42 | $68.66 | 2026-04-02 12:52:42 |
| TXN-01010141 | DoorDash | $101.65 | $30.50 | $71.15 | 2026-04-02 12:47:03 |
| TXN-01012337 | UberEats | $99.76 | $29.93 | $69.83 | 2026-04-02 12:45:52 |
| TXN-01013133 | UberEats | $114.44 | $34.33 | $80.11 | 2026-04-02 12:43:49 |
| TXN-01019256 | Clover | $91.86 | $2.20 | $89.66 | 2026-04-02 12:42:08 |
| TXN-01010586 | DoorDash | $121.03 | $36.31 | $84.72 | 2026-04-02 12:41:47 |
| TXN-01019983 | Clover | $94.23 | $2.26 | $91.97 | 2026-04-02 12:41:43 |
| TXN-01019015 | Square | $72.34 | $2.10 | $70.24 | 2026-04-02 12:40:11 |
| TXN-01009349 | DoorDash | $113.47 | $34.04 | $79.43 | 2026-04-02 12:39:35 |
| TXN-01018230 | Square | $139.92 | $4.06 | $135.86 | 2026-04-02 12:38:24 |
| TXN-01014073 | UberEats | $85.51 | $25.65 | $59.86 | 2026-04-02 12:37:31 |
| TXN-01016073 | Toast | $58.51 | $1.52 | $56.99 | 2026-04-02 12:36:18 |