Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014116 | UberEats | $143.95 | $43.18 | $100.77 | 2026-04-02 12:33:56 |
| TXN-01013029 | UberEats | $81.40 | $24.42 | $56.98 | 2026-04-02 12:33:03 |
| TXN-01009928 | DoorDash | $50.85 | $15.25 | $35.60 | 2026-04-02 12:29:57 |
| TXN-01016315 | Toast | $72.14 | $1.88 | $70.26 | 2026-04-02 12:29:42 |
| TXN-01011432 | DoorDash | $147.08 | $44.12 | $102.96 | 2026-04-02 12:28:41 |
| TXN-01010897 | DoorDash | $155.92 | $46.78 | $109.14 | 2026-04-02 12:26:35 |
| TXN-01010367 | DoorDash | $55.90 | $16.77 | $39.13 | 2026-04-02 12:26:30 |
| TXN-01014446 | UberEats | $94.73 | $28.42 | $66.31 | 2026-04-02 12:25:07 |
| TXN-01016778 | Toast | $131.85 | $3.43 | $128.42 | 2026-04-02 12:24:31 |
| TXN-01012594 | UberEats | $70.36 | $21.11 | $49.25 | 2026-04-02 12:22:16 |
| TXN-01017901 | Square | $112.10 | $3.25 | $108.85 | 2026-04-02 12:22:07 |
| TXN-01012079 | DoorDash | $101.98 | $30.59 | $71.39 | 2026-04-02 12:22:05 |
| TXN-01012869 | UberEats | $103.55 | $31.06 | $72.49 | 2026-04-02 12:20:10 |
| TXN-01014426 | UberEats | $62.98 | $18.89 | $44.09 | 2026-04-02 12:19:17 |
| TXN-01015266 | GrubHub | $140.01 | $42.00 | $98.01 | 2026-04-02 12:18:54 |
| TXN-01016721 | Toast | $65.67 | $1.71 | $63.96 | 2026-04-02 12:17:06 |
| TXN-01019304 | Clover | $116.87 | $2.80 | $114.07 | 2026-04-02 12:16:05 |
| TXN-01014873 | GrubHub | $111.73 | $33.52 | $78.21 | 2026-04-02 12:16:02 |
| TXN-01011620 | DoorDash | $69.13 | $20.74 | $48.39 | 2026-04-02 12:15:38 |
| TXN-01014035 | UberEats | $71.52 | $21.46 | $50.06 | 2026-04-02 12:11:09 |
| TXN-01014238 | UberEats | $80.54 | $24.16 | $56.38 | 2026-04-02 12:08:45 |
| TXN-01011900 | DoorDash | $55.59 | $16.68 | $38.91 | 2026-04-02 12:08:32 |
| TXN-01014720 | GrubHub | $105.66 | $31.70 | $73.96 | 2026-04-02 12:07:19 |
| TXN-01011763 | DoorDash | $145.60 | $43.68 | $101.92 | 2026-04-02 12:06:31 |
| TXN-01016606 | Toast | $103.96 | $2.70 | $101.26 | 2026-04-02 12:01:06 |