Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015277 | GrubHub | $112.27 | $33.68 | $78.59 | 2026-04-02 12:00:39 |
| TXN-01019840 | Clover | $127.21 | $3.05 | $124.16 | 2026-04-02 12:00:38 |
| TXN-01013956 | UberEats | $122.94 | $36.88 | $86.06 | 2026-04-02 11:59:02 |
| TXN-01018900 | Square | $56.55 | $1.64 | $54.91 | 2026-04-02 11:58:01 |
| TXN-01015112 | GrubHub | $60.83 | $18.25 | $42.58 | 2026-04-02 11:57:56 |
| TXN-01015926 | Toast | $94.83 | $2.47 | $92.36 | 2026-04-02 11:56:38 |
| TXN-01013397 | UberEats | $134.63 | $40.39 | $94.24 | 2026-04-02 11:54:31 |
| TXN-01011521 | DoorDash | $157.39 | $47.22 | $110.17 | 2026-04-02 11:53:38 |
| TXN-01012207 | DoorDash | $105.27 | $31.58 | $73.69 | 2026-04-02 11:52:22 |
| TXN-01015514 | GrubHub | $132.91 | $39.87 | $93.04 | 2026-04-02 11:48:47 |
| TXN-01011318 | DoorDash | $72.94 | $21.88 | $51.06 | 2026-04-02 11:45:55 |
| TXN-01017444 | Toast | $40.46 | $1.05 | $39.41 | 2026-04-02 11:43:56 |
| TXN-01016638 | Toast | $116.32 | $3.02 | $113.30 | 2026-04-02 11:43:01 |
| TXN-01010542 | DoorDash | $65.64 | $19.69 | $45.95 | 2026-04-02 11:41:45 |
| TXN-01017671 | Toast | $132.09 | $3.43 | $128.66 | 2026-04-02 11:41:02 |
| TXN-01018384 | Square | $104.56 | $3.03 | $101.53 | 2026-04-02 11:34:39 |
| TXN-01010055 | DoorDash | $112.94 | $33.88 | $79.06 | 2026-04-02 11:29:27 |
| TXN-01009467 | DoorDash | $97.51 | $29.25 | $68.26 | 2026-04-02 11:23:41 |
| TXN-01017514 | Toast | $41.30 | $1.07 | $40.23 | 2026-04-02 11:18:39 |
| TXN-01009779 | DoorDash | $117.79 | $35.34 | $82.45 | 2026-04-02 11:17:43 |
| TXN-01017892 | Square | $79.55 | $2.31 | $77.24 | 2026-04-02 11:17:10 |
| TXN-01011760 | DoorDash | $149.92 | $44.98 | $104.94 | 2026-04-02 11:16:23 |
| TXN-01018635 | Square | $138.81 | $4.03 | $134.78 | 2026-04-02 11:15:51 |
| TXN-01010244 | DoorDash | $109.74 | $32.92 | $76.82 | 2026-04-02 11:11:46 |
| TXN-01015078 | GrubHub | $135.91 | $40.77 | $95.14 | 2026-04-02 11:11:13 |