Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016355 | Toast | $85.15 | $2.21 | $82.94 | 2026-04-02 11:08:47 |
| TXN-01018935 | Square | $68.23 | $1.98 | $66.25 | 2026-04-02 11:07:13 |
| TXN-01016028 | Toast | $99.37 | $2.58 | $96.79 | 2026-04-02 11:01:57 |
| TXN-01009839 | DoorDash | $97.07 | $29.12 | $67.95 | 2026-04-02 10:59:00 |
| TXN-01009480 | DoorDash | $136.22 | $40.87 | $95.35 | 2026-04-02 10:58:31 |
| TXN-01019647 | Clover | $101.42 | $2.43 | $98.99 | 2026-04-02 10:47:19 |
| TXN-01009914 | DoorDash | $120.33 | $36.10 | $84.23 | 2026-04-02 10:46:27 |
| TXN-01009343 | DoorDash | $81.22 | $24.37 | $56.85 | 2026-04-02 10:42:19 |
| TXN-01009846 | DoorDash | $73.28 | $21.98 | $51.30 | 2026-04-02 10:36:58 |
| TXN-01012963 | UberEats | $97.58 | $29.27 | $68.31 | 2026-04-02 10:33:26 |
| TXN-01019563 | Clover | $67.36 | $1.62 | $65.74 | 2026-04-02 10:25:07 |
| TXN-01013686 | UberEats | $44.25 | $13.28 | $30.97 | 2026-04-02 10:14:13 |
| TXN-01012535 | UberEats | $69.42 | $20.83 | $48.59 | 2026-04-02 10:09:43 |
| TXN-01017348 | Toast | $94.56 | $2.46 | $92.10 | 2026-04-02 10:01:00 |
| TXN-01010112 | DoorDash | $57.98 | $17.39 | $40.59 | 2026-04-02 09:47:16 |
| TXN-01018244 | Square | $95.19 | $2.76 | $92.43 | 2026-04-02 09:33:20 |
| TXN-01011069 | DoorDash | $136.55 | $40.97 | $95.58 | 2026-04-02 09:31:33 |
| TXN-01019683 | Clover | $76.05 | $1.83 | $74.22 | 2026-04-02 09:31:18 |
| TXN-01012446 | UberEats | $96.59 | $28.98 | $67.61 | 2026-04-02 09:29:38 |
| TXN-01010780 | DoorDash | $47.28 | $14.18 | $33.10 | 2026-04-02 09:19:21 |
| TXN-01011095 | DoorDash | $148.83 | $44.65 | $104.18 | 2026-04-02 09:12:05 |
| TXN-01017522 | Toast | $89.76 | $2.33 | $87.43 | 2026-04-02 08:51:03 |
| TXN-01018958 | Square | $97.31 | $2.82 | $94.49 | 2026-04-02 08:26:05 |
| TXN-01009351 | DoorDash | $62.22 | $18.67 | $43.55 | 2026-04-02 08:24:13 |
| TXN-01011885 | DoorDash | $47.90 | $14.37 | $33.53 | 2026-04-02 08:20:12 |