Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015270 | GrubHub | $105.13 | $31.54 | $73.59 | 2026-04-02 08:10:49 |
| TXN-01016522 | Toast | $54.04 | $1.41 | $52.63 | 2026-04-02 07:50:43 |
| TXN-01010288 | DoorDash | $77.35 | $23.20 | $54.15 | 2026-04-02 07:47:48 |
| TXN-01014515 | UberEats | $77.72 | $23.32 | $54.40 | 2026-04-02 07:28:36 |
| TXN-01012880 | UberEats | $156.11 | $46.83 | $109.28 | 2026-04-02 07:13:54 |
| TXN-01013909 | UberEats | $94.52 | $28.36 | $66.16 | 2026-04-01 23:52:11 |
| TXN-01011431 | DoorDash | $109.40 | $32.82 | $76.58 | 2026-04-01 23:49:35 |
| TXN-01014853 | GrubHub | $131.56 | $39.47 | $92.09 | 2026-04-01 23:48:46 |
| TXN-01015729 | GrubHub | $99.32 | $29.80 | $69.52 | 2026-04-01 23:26:37 |
| TXN-01019825 | Clover | $97.67 | $2.34 | $95.33 | 2026-04-01 23:07:31 |
| TXN-01019868 | Clover | $77.00 | $1.85 | $75.15 | 2026-04-01 23:05:23 |
| TXN-01014678 | UberEats | $124.19 | $37.26 | $86.93 | 2026-04-01 22:50:10 |
| TXN-01016091 | Toast | $136.11 | $3.54 | $132.57 | 2026-04-01 22:46:17 |
| TXN-01011649 | DoorDash | $157.04 | $47.11 | $109.93 | 2026-04-01 22:26:42 |
| TXN-01018831 | Square | $100.71 | $2.92 | $97.79 | 2026-04-01 22:25:29 |
| TXN-01016801 | Toast | $142.90 | $3.72 | $139.18 | 2026-04-01 22:18:47 |
| TXN-01013149 | UberEats | $126.59 | $37.98 | $88.61 | 2026-04-01 22:15:10 |
| TXN-01016884 | Toast | $77.06 | $2.00 | $75.06 | 2026-04-01 22:14:58 |
| TXN-01014586 | UberEats | $138.57 | $41.57 | $97.00 | 2026-04-01 22:11:45 |
| TXN-01015452 | GrubHub | $132.92 | $39.88 | $93.04 | 2026-04-01 22:01:19 |
| TXN-01016936 | Toast | $67.53 | $1.76 | $65.77 | 2026-04-01 21:48:19 |
| TXN-01014928 | GrubHub | $94.98 | $28.49 | $66.49 | 2026-04-01 21:47:03 |
| TXN-01010817 | DoorDash | $96.64 | $28.99 | $67.65 | 2026-04-01 21:45:47 |
| TXN-01012104 | DoorDash | $112.74 | $33.82 | $78.92 | 2026-04-01 21:39:02 |
| TXN-01011744 | DoorDash | $58.83 | $17.65 | $41.18 | 2026-04-01 21:35:58 |