Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009643 | DoorDash | $124.15 | $37.24 | $86.91 | 2026-03-20 12:50:20 |
| TXN-01009614 | DoorDash | $130.12 | $39.04 | $91.08 | 2026-03-20 12:40:00 |
| TXN-01012313 | DoorDash | $45.79 | $13.74 | $32.05 | 2026-03-20 12:38:19 |
| TXN-01009704 | DoorDash | $71.95 | $21.59 | $50.36 | 2026-03-20 12:38:00 |
| TXN-01009462 | DoorDash | $72.84 | $21.85 | $50.99 | 2026-03-20 12:37:38 |
| TXN-01010002 | DoorDash | $132.09 | $39.63 | $92.46 | 2026-03-20 12:24:04 |
| TXN-01012130 | DoorDash | $101.45 | $30.43 | $71.02 | 2026-03-20 12:17:57 |
| TXN-01010086 | DoorDash | $70.02 | $21.01 | $49.01 | 2026-03-20 12:14:37 |
| TXN-01011779 | DoorDash | $48.88 | $14.66 | $34.22 | 2026-03-20 12:06:38 |
| TXN-01010156 | DoorDash | $146.61 | $43.98 | $102.63 | 2026-03-20 12:01:03 |
| TXN-01011745 | DoorDash | $97.54 | $29.26 | $68.28 | 2026-03-20 12:00:16 |
| TXN-01011615 | DoorDash | $62.12 | $18.64 | $43.48 | 2026-03-20 11:57:21 |
| TXN-01011946 | DoorDash | $61.53 | $18.46 | $43.07 | 2026-03-20 11:52:09 |
| TXN-01009690 | DoorDash | $47.25 | $14.17 | $33.08 | 2026-03-20 11:49:20 |
| TXN-01010479 | DoorDash | $97.14 | $29.14 | $68.00 | 2026-03-20 11:41:56 |
| TXN-01011230 | DoorDash | $60.02 | $18.01 | $42.01 | 2026-03-20 11:37:33 |
| TXN-01011266 | DoorDash | $63.09 | $18.93 | $44.16 | 2026-03-20 10:56:36 |
| TXN-01011309 | DoorDash | $46.12 | $13.84 | $32.28 | 2026-03-20 10:25:41 |
| TXN-01011407 | DoorDash | $74.07 | $22.22 | $51.85 | 2026-03-20 09:51:34 |
| TXN-01011226 | DoorDash | $122.19 | $36.66 | $85.53 | 2026-03-20 09:46:27 |
| TXN-01011712 | DoorDash | $116.25 | $34.88 | $81.37 | 2026-03-20 09:46:10 |
| TXN-01011663 | DoorDash | $57.10 | $17.13 | $39.97 | 2026-03-20 09:25:03 |
| TXN-01010396 | DoorDash | $50.60 | $15.18 | $35.42 | 2026-03-20 09:09:26 |
| TXN-01011231 | DoorDash | $159.49 | $47.85 | $111.64 | 2026-03-20 08:44:11 |
| TXN-01009925 | DoorDash | $116.02 | $34.81 | $81.21 | 2026-03-20 08:33:18 |