Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018128 | Square | $135.20 | $3.92 | $131.28 | 2026-04-01 21:34:27 |
| TXN-01012928 | UberEats | $71.39 | $21.42 | $49.97 | 2026-04-01 21:30:41 |
| TXN-01016808 | Toast | $121.53 | $3.16 | $118.37 | 2026-04-01 21:28:41 |
| TXN-01016212 | Toast | $141.51 | $3.68 | $137.83 | 2026-04-01 21:10:54 |
| TXN-01019290 | Clover | $94.80 | $2.28 | $92.52 | 2026-04-01 21:10:03 |
| TXN-01011404 | DoorDash | $115.59 | $34.68 | $80.91 | 2026-04-01 21:08:18 |
| TXN-01011803 | DoorDash | $108.48 | $32.54 | $75.94 | 2026-04-01 20:52:34 |
| TXN-01014284 | UberEats | $146.48 | $43.94 | $102.54 | 2026-04-01 20:51:31 |
| TXN-01019025 | Square | $137.87 | $4.00 | $133.87 | 2026-04-01 20:44:18 |
| TXN-01009860 | DoorDash | $77.94 | $23.38 | $54.56 | 2026-04-01 20:43:53 |
| TXN-01017195 | Toast | $78.53 | $2.04 | $76.49 | 2026-04-01 20:43:43 |
| TXN-01012680 | UberEats | $152.96 | $45.89 | $107.07 | 2026-04-01 20:40:35 |
| TXN-01014066 | UberEats | $92.15 | $27.64 | $64.51 | 2026-04-01 20:38:38 |
| TXN-01019721 | Clover | $108.05 | $2.59 | $105.46 | 2026-04-01 20:36:14 |
| TXN-01014142 | UberEats | $82.34 | $24.70 | $57.64 | 2026-04-01 20:31:25 |
| TXN-01017966 | Square | $107.08 | $3.11 | $103.97 | 2026-04-01 20:31:08 |
| TXN-01013802 | UberEats | $99.45 | $29.84 | $69.61 | 2026-04-01 20:23:44 |
| TXN-01016126 | Toast | $96.32 | $2.50 | $93.82 | 2026-04-01 20:22:02 |
| TXN-01018405 | Square | $100.52 | $2.92 | $97.60 | 2026-04-01 20:20:04 |
| TXN-01016571 | Toast | $38.19 | $0.99 | $37.20 | 2026-04-01 20:17:06 |
| TXN-01012392 | UberEats | $77.40 | $23.22 | $54.18 | 2026-04-01 20:08:46 |
| TXN-01010540 | DoorDash | $83.54 | $25.06 | $58.48 | 2026-04-01 20:07:27 |
| TXN-01012450 | UberEats | $66.38 | $19.91 | $46.47 | 2026-04-01 20:06:09 |
| TXN-01009755 | DoorDash | $81.18 | $24.35 | $56.83 | 2026-04-01 20:04:12 |
| TXN-01015987 | Toast | $110.59 | $2.88 | $107.71 | 2026-04-01 19:54:34 |