Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014412 | UberEats | $62.42 | $18.73 | $43.69 | 2026-04-01 19:53:50 |
| TXN-01011408 | DoorDash | $96.68 | $29.00 | $67.68 | 2026-04-01 19:53:12 |
| TXN-01018766 | Square | $50.53 | $1.47 | $49.06 | 2026-04-01 19:52:48 |
| TXN-01014027 | UberEats | $137.92 | $41.38 | $96.54 | 2026-04-01 19:47:20 |
| TXN-01017552 | Toast | $47.64 | $1.24 | $46.40 | 2026-04-01 19:45:25 |
| TXN-01014563 | UberEats | $58.93 | $17.68 | $41.25 | 2026-04-01 19:44:07 |
| TXN-01012805 | UberEats | $79.96 | $23.99 | $55.97 | 2026-04-01 19:37:53 |
| TXN-01013323 | UberEats | $80.31 | $24.09 | $56.22 | 2026-04-01 19:33:43 |
| TXN-01009531 | DoorDash | $108.85 | $32.65 | $76.20 | 2026-04-01 19:27:20 |
| TXN-01012558 | UberEats | $138.06 | $41.42 | $96.64 | 2026-04-01 19:27:00 |
| TXN-01011088 | DoorDash | $156.16 | $46.85 | $109.31 | 2026-04-01 19:24:11 |
| TXN-01017944 | Square | $139.13 | $4.03 | $135.10 | 2026-04-01 19:23:41 |
| TXN-01016543 | Toast | $126.22 | $3.28 | $122.94 | 2026-04-01 19:23:36 |
| TXN-01017012 | Toast | $91.89 | $2.39 | $89.50 | 2026-04-01 19:21:03 |
| TXN-01015455 | GrubHub | $129.90 | $38.97 | $90.93 | 2026-04-01 19:20:19 |
| TXN-01010718 | DoorDash | $66.48 | $19.94 | $46.54 | 2026-04-01 19:19:52 |
| TXN-01010010 | DoorDash | $72.22 | $21.67 | $50.55 | 2026-04-01 19:19:35 |
| TXN-01017584 | Toast | $54.78 | $1.42 | $53.36 | 2026-04-01 19:19:10 |
| TXN-01013555 | UberEats | $131.46 | $39.44 | $92.02 | 2026-04-01 19:18:36 |
| TXN-01010756 | DoorDash | $59.29 | $17.79 | $41.50 | 2026-04-01 19:15:50 |
| TXN-01012767 | UberEats | $56.43 | $16.93 | $39.50 | 2026-04-01 19:14:35 |
| TXN-01012505 | UberEats | $130.35 | $39.10 | $91.25 | 2026-04-01 19:12:31 |
| TXN-01019230 | Clover | $140.96 | $3.38 | $137.58 | 2026-04-01 19:10:46 |
| TXN-01012508 | UberEats | $80.92 | $24.28 | $56.64 | 2026-04-01 19:10:15 |
| TXN-01014578 | UberEats | $147.44 | $44.23 | $103.21 | 2026-04-01 19:08:15 |