Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013835 | UberEats | $74.59 | $22.38 | $52.21 | 2026-04-01 16:24:08 |
| TXN-01017114 | Toast | $95.67 | $2.49 | $93.18 | 2026-04-01 16:10:03 |
| TXN-01010493 | DoorDash | $75.52 | $22.66 | $52.86 | 2026-04-01 16:08:14 |
| TXN-01016640 | Toast | $47.29 | $1.23 | $46.06 | 2026-04-01 16:04:53 |
| TXN-01011787 | DoorDash | $143.64 | $43.09 | $100.55 | 2026-04-01 16:00:00 |
| TXN-01015178 | GrubHub | $125.53 | $37.66 | $87.87 | 2026-04-01 15:52:43 |
| TXN-01014228 | UberEats | $151.84 | $45.55 | $106.29 | 2026-04-01 15:52:34 |
| TXN-01012815 | UberEats | $56.40 | $16.92 | $39.48 | 2026-04-01 15:45:16 |
| TXN-01015847 | Toast | $58.56 | $1.52 | $57.04 | 2026-04-01 15:44:31 |
| TXN-01009593 | DoorDash | $111.78 | $33.53 | $78.25 | 2026-04-01 15:43:22 |
| TXN-01011128 | DoorDash | $103.12 | $30.94 | $72.18 | 2026-04-01 15:33:19 |
| TXN-01011049 | DoorDash | $61.41 | $18.42 | $42.99 | 2026-04-01 15:33:03 |
| TXN-01015915 | Toast | $77.64 | $2.02 | $75.62 | 2026-04-01 15:30:18 |
| TXN-01018945 | Square | $103.57 | $3.00 | $100.57 | 2026-04-01 15:30:01 |
| TXN-01010081 | DoorDash | $85.40 | $25.62 | $59.78 | 2026-04-01 15:28:49 |
| TXN-01012110 | DoorDash | $156.50 | $46.95 | $109.55 | 2026-04-01 15:28:21 |
| TXN-01013683 | UberEats | $102.72 | $30.82 | $71.90 | 2026-04-01 15:27:30 |
| TXN-01019508 | Clover | $136.51 | $3.28 | $133.23 | 2026-04-01 15:24:59 |
| TXN-01013068 | UberEats | $138.19 | $41.46 | $96.73 | 2026-04-01 15:23:19 |
| TXN-01014900 | GrubHub | $126.20 | $37.86 | $88.34 | 2026-04-01 15:20:33 |
| TXN-01011588 | DoorDash | $152.95 | $45.88 | $107.07 | 2026-04-01 15:11:45 |
| TXN-01018148 | Square | $123.19 | $3.57 | $119.62 | 2026-04-01 15:11:15 |
| TXN-01011161 | DoorDash | $55.61 | $16.68 | $38.93 | 2026-04-01 15:09:53 |
| TXN-01012099 | DoorDash | $125.88 | $37.76 | $88.12 | 2026-04-01 15:02:22 |
| TXN-01014554 | UberEats | $74.11 | $22.23 | $51.88 | 2026-04-01 15:00:32 |