Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019822 | Clover | $45.57 | $1.09 | $44.48 | 2026-04-01 14:06:29 |
| TXN-01014803 | GrubHub | $124.16 | $37.25 | $86.91 | 2026-04-01 14:00:09 |
| TXN-01011367 | DoorDash | $156.21 | $46.86 | $109.35 | 2026-04-01 13:59:45 |
| TXN-01011600 | DoorDash | $73.86 | $22.16 | $51.70 | 2026-04-01 13:59:20 |
| TXN-01010444 | DoorDash | $75.70 | $22.71 | $52.99 | 2026-04-01 13:53:59 |
| TXN-01009675 | DoorDash | $153.33 | $46.00 | $107.33 | 2026-04-01 13:53:36 |
| TXN-01014906 | GrubHub | $126.68 | $38.00 | $88.68 | 2026-04-01 13:51:06 |
| TXN-01018874 | Square | $63.42 | $1.84 | $61.58 | 2026-04-01 13:50:36 |
| TXN-01018099 | Square | $48.67 | $1.41 | $47.26 | 2026-04-01 13:50:18 |
| TXN-01017239 | Toast | $104.87 | $2.73 | $102.14 | 2026-04-01 13:50:05 |
| TXN-01014524 | UberEats | $138.05 | $41.41 | $96.64 | 2026-04-01 13:50:04 |
| TXN-01016349 | Toast | $40.65 | $1.06 | $39.59 | 2026-04-01 13:49:48 |
| TXN-01012787 | UberEats | $76.34 | $22.90 | $53.44 | 2026-04-01 13:48:24 |
| TXN-01018940 | Square | $56.52 | $1.64 | $54.88 | 2026-04-01 13:48:02 |
| TXN-01012658 | UberEats | $46.32 | $13.90 | $32.42 | 2026-04-01 13:47:42 |
| TXN-01012185 | DoorDash | $43.77 | $13.13 | $30.64 | 2026-04-01 13:47:20 |
| TXN-01011253 | DoorDash | $81.85 | $24.55 | $57.30 | 2026-04-01 13:45:50 |
| TXN-01011210 | DoorDash | $150.80 | $45.24 | $105.56 | 2026-04-01 13:44:34 |
| TXN-01015952 | Toast | $144.11 | $3.75 | $140.36 | 2026-04-01 13:41:07 |
| TXN-01011830 | DoorDash | $148.46 | $44.54 | $103.92 | 2026-04-01 13:40:26 |
| TXN-01016714 | Toast | $42.31 | $1.10 | $41.21 | 2026-04-01 13:38:34 |
| TXN-01015335 | GrubHub | $57.41 | $17.22 | $40.19 | 2026-04-01 13:38:04 |
| TXN-01010885 | DoorDash | $60.54 | $18.16 | $42.38 | 2026-04-01 13:36:57 |
| TXN-01013259 | UberEats | $49.92 | $14.98 | $34.94 | 2026-04-01 13:33:27 |
| TXN-01015658 | GrubHub | $111.53 | $33.46 | $78.07 | 2026-04-01 13:30:14 |