Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016669 | Toast | $111.56 | $2.90 | $108.66 | 2026-04-01 13:29:25 |
| TXN-01016662 | Toast | $127.56 | $3.32 | $124.24 | 2026-04-01 13:25:36 |
| TXN-01009885 | DoorDash | $110.96 | $33.29 | $77.67 | 2026-04-01 13:25:01 |
| TXN-01019410 | Clover | $78.41 | $1.88 | $76.53 | 2026-04-01 13:23:41 |
| TXN-01015562 | GrubHub | $51.17 | $15.35 | $35.82 | 2026-04-01 13:22:25 |
| TXN-01014773 | GrubHub | $158.82 | $47.65 | $111.17 | 2026-04-01 13:20:29 |
| TXN-01013056 | UberEats | $137.01 | $41.10 | $95.91 | 2026-04-01 13:20:16 |
| TXN-01016537 | Toast | $78.50 | $2.04 | $76.46 | 2026-04-01 13:18:55 |
| TXN-01017767 | Square | $65.34 | $1.89 | $63.45 | 2026-04-01 13:18:22 |
| TXN-01016857 | Toast | $70.05 | $1.82 | $68.23 | 2026-04-01 13:16:59 |
| TXN-01012196 | DoorDash | $67.20 | $20.16 | $47.04 | 2026-04-01 13:16:55 |
| TXN-01012513 | UberEats | $90.55 | $27.16 | $63.39 | 2026-04-01 13:15:11 |
| TXN-01015063 | GrubHub | $115.28 | $34.58 | $80.70 | 2026-04-01 13:13:39 |
| TXN-01014697 | GrubHub | $44.36 | $13.31 | $31.05 | 2026-04-01 13:13:30 |
| TXN-01010066 | DoorDash | $96.37 | $28.91 | $67.46 | 2026-04-01 13:13:17 |
| TXN-01016416 | Toast | $133.52 | $3.47 | $130.05 | 2026-04-01 13:12:09 |
| TXN-01014233 | UberEats | $80.96 | $24.29 | $56.67 | 2026-04-01 13:11:37 |
| TXN-01017371 | Toast | $47.42 | $1.23 | $46.19 | 2026-04-01 13:05:58 |
| TXN-01015424 | GrubHub | $139.02 | $41.71 | $97.31 | 2026-04-01 13:05:25 |
| TXN-01016635 | Toast | $121.06 | $3.15 | $117.91 | 2026-04-01 13:02:16 |
| TXN-01010422 | DoorDash | $63.92 | $19.18 | $44.74 | 2026-04-01 13:02:07 |
| TXN-01009352 | DoorDash | $54.79 | $16.44 | $38.35 | 2026-04-01 13:01:00 |
| TXN-01015889 | Toast | $135.78 | $3.53 | $132.25 | 2026-04-01 12:59:23 |
| TXN-01015172 | GrubHub | $132.42 | $39.73 | $92.69 | 2026-04-01 12:59:12 |
| TXN-01014306 | UberEats | $88.22 | $26.47 | $61.75 | 2026-04-01 12:58:36 |