Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019813 | Clover | $42.13 | $1.01 | $41.12 | 2026-04-01 12:57:03 |
| TXN-01011449 | DoorDash | $91.87 | $27.56 | $64.31 | 2026-04-01 12:56:41 |
| TXN-01012228 | DoorDash | $114.95 | $34.48 | $80.47 | 2026-04-01 12:56:34 |
| TXN-01014978 | GrubHub | $76.10 | $22.83 | $53.27 | 2026-04-01 12:55:21 |
| TXN-01016012 | Toast | $63.87 | $1.66 | $62.21 | 2026-04-01 12:50:52 |
| TXN-01019163 | Square | $99.70 | $2.89 | $96.81 | 2026-04-01 12:49:00 |
| TXN-01014235 | UberEats | $120.45 | $36.13 | $84.32 | 2026-04-01 12:46:23 |
| TXN-01010373 | DoorDash | $125.50 | $37.65 | $87.85 | 2026-04-01 12:43:09 |
| TXN-01017073 | Toast | $105.74 | $2.75 | $102.99 | 2026-04-01 12:36:54 |
| TXN-01011020 | DoorDash | $68.14 | $20.44 | $47.70 | 2026-04-01 12:36:50 |
| TXN-01015022 | GrubHub | $46.13 | $13.84 | $32.29 | 2026-04-01 12:36:04 |
| TXN-01015336 | GrubHub | $96.41 | $28.92 | $67.49 | 2026-04-01 12:35:23 |
| TXN-01018671 | Square | $79.27 | $2.30 | $76.97 | 2026-04-01 12:35:05 |
| TXN-01017207 | Toast | $100.99 | $2.63 | $98.36 | 2026-04-01 12:35:02 |
| TXN-01018540 | Square | $81.56 | $2.37 | $79.19 | 2026-04-01 12:33:07 |
| TXN-01016285 | Toast | $56.04 | $1.46 | $54.58 | 2026-04-01 12:30:52 |
| TXN-01016899 | Toast | $122.41 | $3.18 | $119.23 | 2026-04-01 12:27:41 |
| TXN-01013749 | UberEats | $76.46 | $22.94 | $53.52 | 2026-04-01 12:27:26 |
| TXN-01010667 | DoorDash | $154.59 | $46.38 | $108.21 | 2026-04-01 12:25:42 |
| TXN-01017840 | Square | $136.40 | $3.96 | $132.44 | 2026-04-01 12:25:13 |
| TXN-01011723 | DoorDash | $133.77 | $40.13 | $93.64 | 2026-04-01 12:25:08 |
| TXN-01010140 | DoorDash | $63.42 | $19.03 | $44.39 | 2026-04-01 12:24:27 |
| TXN-01015482 | GrubHub | $97.15 | $29.14 | $68.01 | 2026-04-01 12:19:44 |
| TXN-01018613 | Square | $101.07 | $2.93 | $98.14 | 2026-04-01 12:14:08 |
| TXN-01011032 | DoorDash | $119.05 | $35.71 | $83.34 | 2026-04-01 12:13:58 |