Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010380 | DoorDash | $101.76 | $30.53 | $71.23 | 2026-04-01 12:12:04 |
| TXN-01015379 | GrubHub | $68.28 | $20.48 | $47.80 | 2026-04-01 12:11:53 |
| TXN-01015907 | Toast | $38.72 | $1.01 | $37.71 | 2026-04-01 12:11:22 |
| TXN-01014279 | UberEats | $67.30 | $20.19 | $47.11 | 2026-04-01 12:08:36 |
| TXN-01018778 | Square | $62.98 | $1.83 | $61.15 | 2026-04-01 12:07:14 |
| TXN-01013471 | UberEats | $120.04 | $36.01 | $84.03 | 2026-04-01 12:05:42 |
| TXN-01013864 | UberEats | $72.53 | $21.76 | $50.77 | 2026-04-01 12:04:47 |
| TXN-01016369 | Toast | $97.43 | $2.53 | $94.90 | 2026-04-01 12:04:45 |
| TXN-01011863 | DoorDash | $88.36 | $26.51 | $61.85 | 2026-04-01 12:02:27 |
| TXN-01010412 | DoorDash | $150.64 | $45.19 | $105.45 | 2026-04-01 12:01:12 |
| TXN-01015438 | GrubHub | $146.75 | $44.02 | $102.73 | 2026-04-01 12:00:25 |
| TXN-01018817 | Square | $136.41 | $3.96 | $132.45 | 2026-04-01 11:54:13 |
| TXN-01019497 | Clover | $74.82 | $1.80 | $73.02 | 2026-04-01 11:53:56 |
| TXN-01010185 | DoorDash | $120.93 | $36.28 | $84.65 | 2026-04-01 11:49:55 |
| TXN-01010792 | DoorDash | $101.63 | $30.49 | $71.14 | 2026-04-01 11:46:48 |
| TXN-01011847 | DoorDash | $74.29 | $22.29 | $52.00 | 2026-04-01 11:43:09 |
| TXN-01010449 | DoorDash | $49.05 | $14.71 | $34.34 | 2026-04-01 11:42:40 |
| TXN-01019385 | Clover | $63.94 | $1.53 | $62.41 | 2026-04-01 11:41:48 |
| TXN-01018395 | Square | $103.61 | $3.00 | $100.61 | 2026-04-01 11:38:40 |
| TXN-01015040 | GrubHub | $151.21 | $45.36 | $105.85 | 2026-04-01 11:37:22 |
| TXN-01016359 | Toast | $136.96 | $3.56 | $133.40 | 2026-04-01 11:35:42 |
| TXN-01018750 | Square | $122.35 | $3.55 | $118.80 | 2026-04-01 11:34:12 |
| TXN-01009840 | DoorDash | $123.26 | $36.98 | $86.28 | 2026-04-01 11:33:23 |
| TXN-01017943 | Square | $98.88 | $2.87 | $96.01 | 2026-04-01 11:33:06 |
| TXN-01015350 | GrubHub | $93.50 | $28.05 | $65.45 | 2026-04-01 11:32:10 |