Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017468 | Toast | $50.94 | $1.32 | $49.62 | 2026-04-01 11:23:04 |
| TXN-01016945 | Toast | $100.04 | $2.60 | $97.44 | 2026-04-01 11:22:45 |
| TXN-01016592 | Toast | $129.12 | $3.36 | $125.76 | 2026-04-01 11:22:17 |
| TXN-01016392 | Toast | $144.03 | $3.74 | $140.29 | 2026-04-01 11:22:01 |
| TXN-01010589 | DoorDash | $156.64 | $46.99 | $109.65 | 2026-04-01 11:21:32 |
| TXN-01009365 | DoorDash | $68.32 | $20.50 | $47.82 | 2026-04-01 11:18:54 |
| TXN-01016187 | Toast | $42.64 | $1.11 | $41.53 | 2026-04-01 11:16:28 |
| TXN-01017562 | Toast | $128.28 | $3.34 | $124.94 | 2026-04-01 11:14:06 |
| TXN-01018710 | Square | $43.67 | $1.27 | $42.40 | 2026-04-01 11:12:09 |
| TXN-01013228 | UberEats | $130.47 | $39.14 | $91.33 | 2026-04-01 11:11:45 |
| TXN-01015236 | GrubHub | $104.53 | $31.36 | $73.17 | 2026-04-01 11:08:30 |
| TXN-01009857 | DoorDash | $155.36 | $46.61 | $108.75 | 2026-04-01 11:02:47 |
| TXN-01011467 | DoorDash | $149.44 | $44.83 | $104.61 | 2026-04-01 11:00:14 |
| TXN-01014416 | UberEats | $57.20 | $17.16 | $40.04 | 2026-04-01 10:58:48 |
| TXN-01014919 | GrubHub | $128.75 | $38.62 | $90.13 | 2026-04-01 10:52:56 |
| TXN-01010619 | DoorDash | $126.99 | $38.10 | $88.89 | 2026-04-01 10:46:28 |
| TXN-01017266 | Toast | $84.16 | $2.19 | $81.97 | 2026-04-01 10:42:39 |
| TXN-01016234 | Toast | $62.22 | $1.62 | $60.60 | 2026-04-01 10:40:35 |
| TXN-01012294 | DoorDash | $94.02 | $28.21 | $65.81 | 2026-04-01 10:40:24 |
| TXN-01016018 | Toast | $115.05 | $2.99 | $112.06 | 2026-04-01 10:37:59 |
| TXN-01009536 | DoorDash | $108.58 | $32.57 | $76.01 | 2026-04-01 10:36:45 |
| TXN-01009384 | DoorDash | $55.46 | $16.64 | $38.82 | 2026-04-01 10:28:32 |
| TXN-01017856 | Square | $96.69 | $2.80 | $93.89 | 2026-04-01 10:28:29 |
| TXN-01010180 | DoorDash | $135.93 | $40.78 | $95.15 | 2026-04-01 10:27:42 |
| TXN-01014675 | UberEats | $147.53 | $44.26 | $103.27 | 2026-04-01 10:24:50 |