Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013263 | UberEats | $80.86 | $24.26 | $56.60 | 2026-04-01 10:17:46 |
| TXN-01015556 | GrubHub | $53.74 | $16.12 | $37.62 | 2026-04-01 10:15:35 |
| TXN-01017909 | Square | $75.89 | $2.20 | $73.69 | 2026-04-01 10:03:07 |
| TXN-01010073 | DoorDash | $117.20 | $35.16 | $82.04 | 2026-04-01 09:59:06 |
| TXN-01011813 | DoorDash | $113.35 | $34.00 | $79.35 | 2026-04-01 09:50:56 |
| TXN-01013301 | UberEats | $101.68 | $30.50 | $71.18 | 2026-04-01 09:50:18 |
| TXN-01017227 | Toast | $50.12 | $1.30 | $48.82 | 2026-04-01 09:46:15 |
| TXN-01010116 | DoorDash | $132.54 | $39.76 | $92.78 | 2026-04-01 09:44:25 |
| TXN-01010674 | DoorDash | $153.76 | $46.13 | $107.63 | 2026-04-01 09:39:05 |
| TXN-01014012 | UberEats | $85.31 | $25.59 | $59.72 | 2026-04-01 09:36:33 |
| TXN-01014020 | UberEats | $126.73 | $38.02 | $88.71 | 2026-04-01 09:29:58 |
| TXN-01019582 | Clover | $116.16 | $2.79 | $113.37 | 2026-04-01 09:29:24 |
| TXN-01018982 | Square | $53.86 | $1.56 | $52.30 | 2026-04-01 09:28:12 |
| TXN-01017326 | Toast | $56.50 | $1.47 | $55.03 | 2026-04-01 09:18:26 |
| TXN-01013752 | UberEats | $148.12 | $44.44 | $103.68 | 2026-04-01 09:11:53 |
| TXN-01017036 | Toast | $56.46 | $1.47 | $54.99 | 2026-04-01 09:01:30 |
| TXN-01015911 | Toast | $126.93 | $3.30 | $123.63 | 2026-04-01 09:01:10 |
| TXN-01011034 | DoorDash | $46.81 | $14.04 | $32.77 | 2026-04-01 08:54:41 |
| TXN-01017609 | Toast | $53.43 | $1.39 | $52.04 | 2026-04-01 08:40:50 |
| TXN-01018368 | Square | $46.91 | $1.36 | $45.55 | 2026-04-01 08:39:16 |
| TXN-01011486 | DoorDash | $90.57 | $27.17 | $63.40 | 2026-04-01 08:27:59 |
| TXN-01013270 | UberEats | $49.23 | $14.77 | $34.46 | 2026-04-01 08:11:17 |
| TXN-01015802 | Toast | $68.83 | $1.79 | $67.04 | 2026-04-01 07:05:08 |
| TXN-01011617 | DoorDash | $152.48 | $45.74 | $106.74 | 2026-03-31 23:52:09 |
| TXN-01009705 | DoorDash | $112.06 | $33.62 | $78.44 | 2026-03-31 23:17:27 |